Author: Rick
Published: Apr 1st, 2008
Category: Archives
Comments: None

Kanye West, Your New Travel Agent

Ok, so hip hop impresario Kanye West wants to be my travel agent. Interesting idea and I’ll give him credit for going in a different direction, but I was a little disappointed by the execution. For a guy who has a pretty strong brand, this comes up short.

It’s early and probably a little unfair to judge this effort right now, but I’m not sure how this is going to strengthen his connection to fans (or make new ones).

Tags: Kanye West, Travel

bio

Hi, I'm Rick Liebling, the Creative Culturalist at Y&R New York. I use this blog to share my thoughts on branding, marketing, advertising, PR, social media and how they all create, react to and reflect our culture. Click on over to the "Speaking / Events / Writing" page to see a listing of content I've contributed to other sites and events where I've spoken.

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claimer

This is normally where you might find one of those disclaimers that says the content of this blog is solely my own, and does not represent the thoughts or opinions of my employer or client. But aren't my thoughts the very reason my current employer chose to hire me? Don't they in fact want me to express my thoughts? And does any reasonable person believe that when I'm discussing ABC's Fall lineup or the cultural relevance of Bioshock that I am, in fact, speaking on behalf of one of my clients? So yeah, I'll go ahead and own this.