Comments on: The (Sports Marketing) World Is Flat – Bernie Ecclestone & F1 http://www.rickliebling.com/2008/04/16/the-sports-marketing-world-is-flat-bernie-ecclestone-f1/ Digital, Mobile, Social and Sporting Culture in a 24/7 world Thu, 09 Sep 2010 19:04:33 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Paul Groves http://www.rickliebling.com/2008/04/16/the-sports-marketing-world-is-flat-bernie-ecclestone-f1/comment-page-1/#comment-223 Paul Groves Tue, 22 Apr 2008 13:39:18 +0000 http://eyecube.wordpress.com/?p=36#comment-223 Interesting piece. Of course, with bucketfulls of money comes a lot of other things too...arrogance is the one that springs to mind as regards F1. The F1 circus has got very dangerously close to disappearing up its own exhaust pipes in recent years and started alienating fans - never a good idea for any business, particularly sports, to annoy the paying customers. The hedonistic off-season lifestyle of drivers and the numerous hangers-on was beginning to grate, the billions of pounds (dollars) at stake was leading to murky allegations of industrial espionage and more recently Mr Moseley's difficulties have not helped the image of an elitist sport locked in a rich little word of its own making. But several things have happened - certainly here in the UK - that are starting to help. The emergence of a new young hero with an edge (Lewis Hamilton) and the decision to switch broadcasters in the UK (back to the BBC) has helped to placate the grass roots somewhat. Attracting major corporate sponsors is so important, but so is keeping your wider audience. (BTW, I can't stand F1 - just a procession of noise and fake glamour) Interesting piece. Of course, with bucketfulls of money comes a lot of other things too…arrogance is the one that springs to mind as regards F1.
The F1 circus has got very dangerously close to disappearing up its own exhaust pipes in recent years and started alienating fans – never a good idea for any business, particularly sports, to annoy the paying customers.
The hedonistic off-season lifestyle of drivers and the numerous hangers-on was beginning to grate, the billions of pounds (dollars) at stake was leading to murky allegations of industrial espionage and more recently Mr Moseley’s difficulties have not helped the image of an elitist sport locked in a rich little word of its own making.
But several things have happened – certainly here in the UK – that are starting to help. The emergence of a new young hero with an edge (Lewis Hamilton) and the decision to switch broadcasters in the UK (back to the BBC) has helped to placate the grass roots somewhat.
Attracting major corporate sponsors is so important, but so is keeping your wider audience.

(BTW, I can’t stand F1 – just a procession of noise and fake glamour)

]]> By: cabbymorena http://www.rickliebling.com/2008/04/16/the-sports-marketing-world-is-flat-bernie-ecclestone-f1/comment-page-1/#comment-221 cabbymorena Fri, 18 Apr 2008 11:05:28 +0000 http://eyecube.wordpress.com/?p=36#comment-221 I only clicked on your blog because I liked your picture, and I saw something about HALO 3 :P I only clicked on your blog because I liked your picture, and I saw something about HALO 3 :P

]]> By: John Rodgers http://www.rickliebling.com/2008/04/16/the-sports-marketing-world-is-flat-bernie-ecclestone-f1/comment-page-1/#comment-222 John Rodgers Thu, 17 Apr 2008 16:06:27 +0000 http://eyecube.wordpress.com/?p=36#comment-222 Thank you for this update, i just love this article, hope you can also visit my site. i really enjoy reading your article. hope to see some new article from you soon. ~ keep up the good work ~ Thank you for this update, i just love this article, hope you can also visit my site. i really enjoy reading your article. hope to see some new article from you soon. ~ keep up the good work ~

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