DINU Brand – Quote of the Day

30 Apr 2008 by Rick, No Comments »

Courtesy of The Onion’s A.V. Club:

“I make one film as a filmmaker, but the audience, based on that film, makes 100 movies in their minds. Every audience member can make his own movie. This is what I strive for. Sometimes, when my audiences tell me about the mental movies they have made based on my movie, I am surprised, and I become the audience for their movies as they are describing them to me. My movie has only functioned as a base for them to make their movies.” — Abbas Kiarostami

This is an excellent interpretation of what I mean by a Deeply Immersive Narrative Universe (DINU). It goes beyond the original creator to incorporate the visions and products of others.

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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