Batman v. Iron Man – Battle of the DINU Brands

7 May 2008 by Rick, No Comments »

Brilliant DIY video:

[youtube=http://www.youtube.com/watch?v=NlLeCu63HCA&eurl=http://www.prospect.org/csnc/blogs/ezraklein_archive?month=05&year=2008&base_name=afternoon_interlude_7]

This is so great on so many levels.  How are these two franchises telling their stories, and to whom? How do the owners of these properties build DINU brands and still take into account the consumers’ ability to do things like this? Does a YouTube clip like this help, or hurt the franchise?

 

 

 

 

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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