How soon is now?

Culture in a 24 / 7 world

The Continuing Emergence of Cricket

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I’ve written about cricket a number of times over the last month, and it seems the sport is riding a wave of unprecedented popularity. More proof?

A feature article in yesterday’s NY Times, and now a survey showing that cricket is the favorite sport in Australia. Accoring to a Roy Morgan Research survey of 50,000 Aussies, 47% say they watch cricket on television (hat tip to Sportcal).

 

 

 

 

Photo credit: Ruth Fremson/The New York Times

Cricket probably isn’t the right play for every brand, but the sport is so distinctive that it should be a good fit for someone, and the sport’s supporters are so loyal you have a good chance of grabbing their attention.

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  • mybooksandthings

    Glad to see that the game of Cricket is slowly gaining recognition in the US. It’s part of the sports program in some New York Schools, so all bodes well for its future development.

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Hi, I'm Rick Liebling, the Creative Culturalist at Y&R New York. I use this blog to share my thoughts on branding, marketing, advertising, PR, social media and how they all create, react to and reflect our culture. Click on over to the "Speaking / Events / Writing" page to see a listing of content I've contributed to other sites and events where I've spoken.

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