I attended my first likemind event this morning at ‘sNice in New York. Lot of really cool people, plus they had free (free!) copies of Rob Walker’s new book, Buying In. Here’s the scene:

 (That’s PSFK impresario Piers Fawkes in the foreground).

Rob will be glad to know that his book was enthusiastically snatched up by those in attendance (thanks Random House!).

There are a lot of really terrific books out there that fall into a similar category to Buying In, and it seems that get-togethers like likemind are popular. Is there a ‘salon’/book club that focuses on marketing/branding/advertising/PR/culture/etc. books? If so, I’d love to know about it.