The Summer Reading List is Getting Longer
School may be out soon for the kids, but the school year for marketers is year round. Or maybe these are good beach books? Anyway, by now you all know about Rob Walker’s Buying In (see my interview with him here). Here are some others to be on the lookout for:
Rohit Bhargava’s *Personality Not Included
Wall St. Journal writer Stefan Fatsis’ A Few Seconds of Panic (I highly recommend Stefan’s Word Freak)
Grant McCracken’s Transformations (I just finished Grant’s Flock and Flow, which was terrific)
There are probably a dozen more worthy reads out there, any suggestions?
