Cultural anthropology is a term thrown around by marketing types, but I’m not sure it is completely understood (I don’t know that I would be able to accurately define it). But I do know one thing: Grant McCracken is one and he knows what of he speaks. He was recently asked by someone how... »
Science fiction / fantasy have given us some of our most enduring and powerful Deeply Immersive Narrative Universes (DINUs). Tolkein’s Middle Earth, Herbert’s Dune, Roddenberry’s Star Trek, and perhaps the biggest of all: Lucas’s Star Wars Universe. The places, characters and events of the Star Wars Universe are ingrained in pop culture. As a... »
Seth Godin has a post this morning you should check out. He’s cooking up something new and different and remarkable and he wants you to be a part of it. His new book, Tribes: We Need You To Lead Us doesn’t come out until October, but Seth is building something bigger than the book. He... »
Wordpress Marketing Blog Network member DJ Francis has a blistering post on Wired Magazine/Julia Allison. All credit to DJ for taking a strong stand and breaking down PR in a Web 2.0 world, both the opportunities and misuse inherent in the prevailing digital platforms as well as good old fashioned PR and magazine industries. »
Seth Godin had a post this weekend that fits nicely with some of my thoughts regarding sports marketing. He talks about the purpose of sponsoring a sporting event and doing it in a way that builds business (or trust, or affinity). If the goal of your sports sponsorship is to lock in good seats at... »
Eyecube Buzz9: Sports-related topics I’m buzzing about 1. Mets and Yankees on the rise: New York, Summer & Baseball 2. Carlos Sastre wins the Tour de France: Spain’s Summer of Dominance Conitnues 3. Shaun White 4 Target 4. Brett Favre: God’s gift to sports talk radio 5. Beijing Olympics: Chinese athlete controversy 6. Beijing Olympics: Showdown in the deep end 7.... »
With the successful opening weekend of The Dark Knight, the Batman franchise has returned with both popular and critical acclaim. Perhaps the memories of the final Joel Schumacher-helmed, George Clooney-starring Batman & Robin can now be safely tucked away. It’s been a rollercoaster ride for The Batman to be sure. An iconic comic book that became... »
John Moore from Brand Autopsy has a great story on a BBQ joint in Texas, Snow’s, that was named Best in the State by Texas Monthly. As a result, they’re dealing with sudden and overwhelming success. Some of Moore’s commenters suggested buying more meat and teaching more employees how to make the BBQ. I disagree and... »
I’ve written about Geico in the past, both praising and condemning their advertising and the multiple Deeply Immersive Narrative Universes they have created. Got me thinking, what if they, to borrow a phrase from Ghostbusters, “crossed the streams”? One of their current ad campaigns features ‘regular Geico customers’ who have their stories told by paid celebrities. ... »
Rohit Bhargava (pictured left), author of the always excellent Influential Marketing Blog today posted about something he calls Egommunication, the practice of throwing “shout outs” to the powerful members of the Web 2.0 universe (people like Peter Rojas, Greg Verdino or Susan Reynolds) as an alternative, and often more effective, way of getting their attention. These people... »
