What's the opposite of buzzword?

11 Jul 2008 by Rick, No Comments »

WordPress Marketing Blogger Francis Anderson points us to a fun Gawker post on Web 2.0 buzzwords that are full of hot air.  Here’s a sample:

Influential: Unread. If a site isn’t popular, it insists its small audience is made of “influentials” or “early adopters.”

User-generated: Quality-deprived. Or “can’t afford an NBC deal.” Except for a few impressive exceptions, user-generated content is a swamp not worth slogging through, which is why sites like YouTube set up a partner program for “better” producers.

As we head into the weekend, I’d just like to thank all the readers who have helped make Eyecube the influential, user-generated juggernaut that it has become. You may notice on the right that Eyecube is now listed on the AdAge Power 150, checking in at a lofty #663.

Have a good weekend everybody.

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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