The (Sports Marketing) World Is Flat: The Economist on the Business of Sport
The Economist recently published a Special Report on the Business of Sport that covers off on a lot of timely and thought-provoking topics. The lead focuses on the Olympic Games of course, but there are also strong pieces on Sport and the Media; Sponsorship (disclosure, a MasterCard executive is interviewed here; MasterCard is a client of my agency); and of course my favorite, cricket.
I write about sport and the business of sport often on this blog. For my thoughts on these topics check out the T(SM)WIF tab at the top of the blog.
