The (Sports Marketing) World Is Flat: The Economist on the Business of Sport

13 Aug 2008 by Rick, No Comments »

The Economist recently published a Special Report on the Business of Sport that covers off on a lot of timely and thought-provoking topics.  The lead focuses on the Olympic Games of course, but there are also strong pieces on Sport and the Media; Sponsorship (disclosure, a MasterCard executive is interviewed here; MasterCard is a client of my agency); and of course my favorite, cricket.

I write about sport and the business of sport often on this blog. For my thoughts on these topics check out the T(SM)WIF tab at the top of the blog.

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of my employer or their client-partners.