The (Sports Marketing) World is Flat: Capitalizing on the Olympics
Olympic gold = marketing gold
While the games may be over, for athletes like Michael Phelps – and the people who manage their out of the pool activities – the games are just beginning. For an inside look at how companies like Octagon handle their clients, have a read of this Washington Post story. For further insights on Octagon, don’t forget to check out First Call, the blog of Aubrey Brewis, a member of the Wordpress Marketing Bloggers Network (see all WBMN members below right).
