The (Sports Marketing) World is Flat: Capitalizing on the Olympics

27 Aug 2008 by Rick, No Comments »
Somehow, I don't think "get in shape" is one of his New Year's resolutions

Olympic gold = marketing gold

While the games may be over, for athletes like Michael Phelps – and the people who manage their out of the pool activities – the games are just beginning. For an inside look at how companies like Octagon handle their clients, have a read of this Washington Post story. For further insights on Octagon, don’t forget to check out First Call, the blog of Aubrey Brewis, a member of the WordPress Marketing Bloggers Network (see all WBMN members below right).

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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