Mad Men: DINU via Social Media
The saga of Mad Men and Twitter continues to grow. Check out this site: We Are Sterling Cooper, which is chronicling the story as it happens. Here’s their manifesto:
Fan fiction. Brand hijacking. Copyright misuse. Sheer devotion. Call it what you will, but we call it the blurred line between content creators and content consumers, and it’s not going away. We’re your biggest fans, your die-hard proponents, and when your show gets cancelled we’ll be among the first to pass around the petition. Talk to us. Befriend us. Engage us. But please, don’t treat us like criminals.
This site exists to catalogue the conversation around AMC’s Mad Men and its fanbase across the social web. But it’s just the beginning. ‘We are Sterling Cooper’ is a rallying cry to brands and fans alike to come together and create together.
This is a casestudy in Deeply Immersive Narrative Universe (DINU) behaviour. I’m sure Henry Jenkins, Grant McCracken and others are seeing this and nodding their heads.
