Epic post by Brian Solis, a leader in our industry. Like Chris Brogan (see below) Brian advocates, and practices, a hands on approach to social media.

Social media, true social media, goes beyond the platforms and applications. It goes beyond a mere dialogue with consumers. It’s about living a core belief in the power of a shared “revelation that we the people have a voice and through the democratization of content and ideas, we can once again unite people around common passions, inspire movement, and ignite change.”

Now ask yourself: Am I truly commited to the above statement, or am I just trying to sell one more unit of product X?