Archive for October, 2008

31 Oct
2008

TOMS Shoes – Walk a Mile in their Marketing Shoes

Blake Mycoskie gets it. At the IDEA conference yesterday Blake was the first speaker, and he set the tone for

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30 Oct
2008

IDEA Conference Round Up

I attended Ad Age’s IDEA Conference today. Those of you familiar with this blog will remember that last month I

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29 Oct
2008

The Lesson of the @

It’s hard to remember, but there was a time before email.  Back then we didn’t give much thought to the

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29 Oct
2008

What Marketers Can Learn From Peanuts

Last night I watched a couple of Peanuts cartoons with my kids. Saying that Peanuts is genious isn’t exactly a

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27 Oct
2008

Negative Brand Hijack Hall of Fame Inductee: Bruno Ganz in Downfall

Great piece by Virginia Heffernan in the NY Times magazine yesterday on the Hitler Lost Cause Meme. People have been

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24 Oct
2008

What the WMBN is talking about, Pt. II

Picking up from earlier this week… Micah Solomon highlights the new “eco-cards” from the Four Season’s Hotel. Nicola Davies shares

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of my employer or their client-partners.