Out of curiosity, I took a look at the very first posting on The Sartorialist from late-September, 2005. The style is remarkably similar to the post from today. Same with Seth Godin.

We hear a lot about the short attention span of consumers and how you’ve got to change things up to keep their attention. New packaging, new color scheme, new tagline, new theme song, new logo. Sports teams and beer companies seem to change most of these just about every year. And aren’t we told to provide the unexpected for consumers?

But maybe staying consistent is part of the success of guys like Seth and Scott. With so many blogs out there, consistently providing high quality content in a consistent format may be the thing that is exceptional and outstanding. When everyone around you is running around frantically, staying still separates you from the rest of the crowd.