Writing yesterday for MediaPost’s Marketing Daily newletter, Karl Greenberg cited a survey by Chicago-based consultancy Mintel that noted only one brand had a truly memorable launch in 2008, according to the firm’s just completed Seventh Annual Most Memorable New Product Launch Survey, conducted by Schneider Associates. The online survey, conducted in September, tapped 1,000 respondents ages 18... »
Golf Digest is running a brilliant contest. They are giving consumers a chance to play a fantastic course – Bethpage Black – and do it with three celebrities in an effort to break 100 for 18 holes. You’d think you’d have to jump through some pretty tough hoops to land this prize. Nope. They... »
Was at a local convenience store today and saw this: The text underneath the price says “New Item”. Really? Reese’s were created in 1928 according to the Wikipedia entry. Yeah, it’s a small thing, but the massive lack of attention – I won’t even say to detail as this is pretty integral to the promotion... »
Joe Pulizzi over at Junta42 has come out with the latest edition of his Top 42 Content Marketing Blogs. I’m happy to report that Eyecube came in at number 33 – up 13 spots from the last ranking. How is Joe’s rank different than the AdAge 150 or Brendan Cooper’s PR Friendly Index? The Junta42 list... »
Recently Warren Sukernek conducted a study of Twitter users regarding their feelings about brands getting involved in Twitter. I strongly recommend you check out the post. Here are some highlights: Not surprisingly, most users (89%) agree that brands should engage their customers on Twitter.The majority also have a better impression of brands that use Twitter... »
Longtime readers of Eyecube (both of you) know of my interest and enthusiasm for cricket, especially as a potential trend here in America. Well, this week Sports Illustrated jumped on the bandwagon, with an article on the Washington Cricket League. Here’s a couple of interesting stats from the article: There are about 50,000 active cricket... »
Let me preface this post by stating, I am by no means an expert of African-American culture or the psyche of African-American youth. I’m just one person taking a very broad look at the landscape, making some educated guesses and throwing out some conjecture. It is beyond argument that over the last 30 years African-Americans... »
I’ve posted about a couple of the presentations I really enjoyed from the IDEA Conference last week. For more, check out PSFK’s review as well as Ad Age’s own review, Nine Ideas from Ad Age/Creativity’s IDEA Conference. A final caveat – I’m happy to spread the word for the people./groups that were at the IDEA conference,... »
Recently, Pepsi launched an aggressive (I mean that in a good way), targeted campaign in support of the launch of their new logo design. You can find out about that at The Pepsi Cooler. As part of the campaign they sent materials and information to 25 influential marketing bloggers (thanks to Don Grothoff and Darryl... »
Another speaker at the IDEA conference, Grant Achatz, is the chef/owner of Alinea in Chicago, one of the best restaurants in the country. His message to brand marketers: Break down your challenges to their smallest parts and ask if there is a different way of doing things. Here’s a great story he told: “Why do... »
