I’ve been thinking a lot about how I interact with social media. What am I giving and what am I taking? How, and what, am I sharing? How am I supporting the efforts of others? To that end, I started doing something on Twitter earlier this month called Smart People / Smart Ideas.... »
I’ve had an on-again, off-again relationship with the NHL. Growing up in Los Angeles, I wasn’t a real big hockey fan. Sure, I went to an occasional game and when the Kings got Gretzky I became slightly more than just the casual fan. By the late-80s / early-90s I could probably name several players... »
Whether we’re looking a pictures of hunters and bison in the caves of Lascaux, or getting an inside peek at the lives of the folks at Sterling Cooper via Twitter, one thing has been a constant: Compelling content draws attention. The Washington Post just released their list of the Top Viral Videos of 2008.... »
By now you’ve read Bud Melman’s memo and seen the first two episodes of Digital Mad Men, the very clever appropriation by Allen Adamson of Landor. As we reach the end of the year, this whole thing really brings home some of the things I’ve focused on this year and some of the trends... »
Joe Pulizzi of Junta42 recently asked a whole host of content marketing experts what they saw coming down the pike as we flip the calendar to 2009. Some real thought provoking stuff (read the whole post here). Here’s a sampling: Name: Giles Rhys Jones, Interactive Marketing Trends Prediction: Distributed Eventing The creation of an event to reach a... »
Mitch Joel over at Six Pixels of Separation just posted on the quality disparity between TV and the Internet. No arguing the fact that the junk to quality ratio on TV heavily favors the former. The question is why is this the case? I think it has something to do with the difference in... »
Fancy soap is nice, isn’t it? It smells nice, comes in a fancy package, looks great in the guest bathroom. Sure, it costs a little more, but it’s a reasonable indulgence. I was looking at our fancy soap the other day. It’s called Il Frutteto di Nesti and it’s made it Italy (pretty fancy,... »
It’s easy to be negative in tough economic times. To think about what you don’t have or won’t get or can’t afford. But really, a lot of that is the culture we have created. We’ve forgotten to appreciate some of the simple things. So today, no big business lessons or insights, just a link... »
I’ve been working in the PR industry for more than a decade and I’m a firm believer that developing a relationship with a reporter/producer/editor is the best way to become a respected, valued professional. I don’t think that will ever change. But technology has certainly had an effect on the PR/Media relationship. Two relatively... »
As a follow up to a post I did last week regarding Mad Men on Twitter v. Digital Mad Men, and my participation in the former – the Behind The Scenes look at Mad Men on Twitter from actor/character Bud Caddell / Bud Melman is now available at WeAreSterlingCooper. It’s a very good read and if you... »
