Last year I wrote with great admiration about the NHL Winter Classic, and once again this year the NHL has given fans a great event. This time the game will be held at historic Fenway Park and feature two classic franchises in the Flyers and Bruins. The NHL website offers everything you could want... »
Interesting move by classic apparel maker Lacoste. The manufacturer of the iconic polo shirt with the legendary crocodile logo will put its money where its brand is by helping to save the real world animal. From Brandchannel: Over the next three years, Lacoste will spend $500,000 to help preserve the very reptile emblazoned on its... »
Continuing my New Year’s resolutions, today I’m going to talk about my goal to try something a bit daring, a bit challenging and even a bit out of my comfort zone. The objective isn’t to fail, but rather to not let the fear of failure stop me from trying. It’s a bit like my... »
As we close out 2009 I want to share some New Year’s resolutions that I think are worth considering. The resolution I’m sharing today is: Consider the Best Case Scenario We’re in a period where caution and prudence are in the ascendancy. Where it is easy to visualize the worst case scenario and in fact blow... »
If you oversee a brand and your goal for 2010 is to start listening to people via Social Media, don’t read this post. Bookmark this post and read it in six months. If however, you’ve spent most of 2009 listening then please, by all means, read on. I’m going to guess that you’ve learned one of... »
I wrote this post for Len Kendall two weeks back for his excellent Constructive Grumpiness blog (well worth checking out regularly). Be sure to follow Len’s epic project for 2010: The3six5 Project which will feature the musings of a different individual every day next year. And now, on with the show… As we start to shut it down for 2009,... »
Lots of great creative out there. But sometimes you see something so distinctive, so arresting that you have to stop and reflect. Great creative isn’t creative for creative’s sake, it works to tell a story about the product in a way that both highlights the features and positions that brand in a way that... »
As part of my continuing look at crowdsourcing as a creative strategy, I’d like to explore how brands could benefit by taking a slightly different perspective and focus on the deeper, longer terms benefits of open source in lieu of or in conjunction with crowdsourcing. Crowdsourcing in some ways is a mere tactic. It’s something... »
I think it’s safe to say that crowdsourcing will continue to be a hot topic as we head into 2010. In fact, I think we’ll see brands and agencies continue to tweak this concept to come up with a variety of possibilities. Some will work, others will flop – that’s the way evolution works. I... »
Good story from premier F1 reporter Brad Spurgeon of the NY Times/International Herald Tribune coming out of the Motor Sports Business Forum now taking place in Monaco regarding F1 needing to embrace New Media. Additional reporting on the story here and here. Now it’s important to understand that every decision in F1 is made... »
