Archive for February, 2009

Joe Pulizzi over at Junta42 has released the updated quarterly rankings of Content Marketing Blogs. I’m pleased, and honoured, to be listed among so many smart people. Eyecube came in at #4. The top Three: Marketing with Meaning, from Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide PR 2.0, from Brian Solis, Principal at FutureWorks Chris Brogan, President... »

I’m amazed by and appreciative of the overwhelming interest in the Periodic Table of Social Media Elements. While the majority of comments were positive, there were also some comments that were critical of the concept. I use the word critical in a positive way – they forced me to think deeper about the concept... »

Social Media really is a lot like chemistry. There is a huge pool of elements you can choose from and an infinite variety of combinations you can create.  Twitter + sharing + commenting will give you a different result than blogging + LinkedIn + Flickr. Then of course there are the active ingredients - the people. A dash of... »

  Great story in the Sunday New York Times looking at the history of opening credits of films. A good read to get you in the mood tonight for the Academy Awards. But a good lesson for marketers as well. How are you setting the mood for your product? When creating an experiential marketing program, how... »

If you are reading this blog (thank you!), I gotta believe you are involved in marketing, branding, PR, advertising or some related field. If that’s the case, reminding you to read Seth Godin is like a parent reminding their kid to eat dessert and play Xbox – probably not necessary. But I wanted to call... »

Last week a friend of mine, Matt McQueen from Omnigage (they do experiential marketing, check ‘em out), sent me an email about something called Obvious Adams. To be honest, I had know idea what he was talking about. Turns out Obvious Adams is a book, written in 1916, by Robert R. Updegraff.  It’s the story... »

Michael Lewis has made a career of chronicling the new math that has been taking over sports. His books Moneyball and The Blindside delve deep inside baseball and football respectively to chronicle the paradigm shift underway in the area of player evaluation.  The New York Times Magazine cover story this week on NBA player Shane... »

How often do you read about social media applications like Twitter, where the question is: Yes, but how will they monetize it?   Or, Sure, the guy has a great blog, but how can he monetize that?  Well, here’s my question: Isn’t “How can we monetize that?” the question that all those financial wizards were asking each other... »

Paul Groves over at Groves Media (part of the Wordpress Marketing Bloggers Network) tipped me off to some really clever marketing by the Welsh beer brand, Brains. Read Paul’s story here. Brains was being handcuffed by regulations and laws in France regarding beer advertising on sports uniforms. Rather than give up, they got clever, switching the... »

Here’s a sneak peak at the Sunday, Feb. 15 New York Times Sunday Magazine: Page 14: William Safire takes a look at the etymology of the words mash-up and remix in his On Language feature. Page 15: In The Medium, Virginia Heffernan muses on writing a Facebook Status Update. Page 17: Rob Walker’s Consumed column uncovers the artist behind Twitter’s Fail Whale.  Next week:... »