NBA All-Star Game Gimmick, So Easy, A Caveman Could Do It

13 Feb 2009 by Rick, No Comments »

Sorry I can’t add much right now, but swing over to Darren Rovell’s always good Sports Biz column for CNBC and read his post on Geico sponsoring the NBA All-Star game H-O-R-S-E competion (and renaming it G-E-I-C-O).

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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