PSFK (them again?!) points to Umbro’s recent launch of the newest England National Team kit: Extending the England Football Brand. Umbro, a legendary name in football apparel, has created a specific site for the new kit, Tailored by England, a blog, as well as a pop-up store in London. The Tailored by England site has a... »
Archive for March, 2009
March Marketing / Social Media Madness: Final Four
An epic weekend in the tournament has left us with the Final Four: In a giant-killing #6 Sarah Evans defeated #1 seed Malcolm Gladwell #10 Mitch Joel was finally ousted by #8 Jeremy Schoemaker Peter Shankman’s dream tourney came to an end at the hands of Russell Davies. And Dooce, Heather Armstrong, ran in to the buzzsaw that is... »
Your Cricket Update
I’m fascinated by the sport of cricket. It’s a sport that is hovering just below the radar in the U.S. , but internationally trails only soccer (I would guess) in popularity. I just ran acros a couple of interesting stories I thougtht were worth sharing. First, from the Economist has a story on India’s IPL... »
The Costs and Benefits of Social Media Marketing
Any long time readers of Eyecube know I’m a big fan of PSFK. They’re terrific at curating the trends, movements and people who are shaping the present and future of consumer behaviour, art and pop culture. But what I really appreciate is their willingness to ‘get stuck in’ as the English footballing phrase goes. Rather... »
One word: Value
Saturday’s New York Times featured an article by Alina Tugend entitled: “Putting Yourself Out There on a Shelf to Buy”. It’s a nice look at personal branding, aimed at people who really haven’t investigated the concept yet. That’s fine, everyone starts at some point and Tugend is providing a nice entry point for many... »
March Marketing / Social Media Madness Sweet Sixteen Results
After huge upsets in Rounds One and Two, the favorites took over when we got to the Sweet 16. The marquee match-up was #1 seed Malcolm Gladwell against #5 Guy Kawasaki. The tournament’s Cinderella, #15 seed Steve Woodruff had a tough opponent in Heather “Dooce” Armstrong. Who would move on? Let’s take a... »
Rob Walker’s Unconsumption Project
You know Rob Walker from such journalistic outlets as his Murketing blog, the terrific book, Buying In, his NY Times Magazine column, Consumed, and, of course such films as Earwigs: Eww! and Man vs. Nature: The Road to Victory. Oops, sorry that’s Troy McClure. Rob’s got a new thing cooking that you should definitely check out.... »
Passion and Intimacy FTW
Last night I attended Pecha Kucha NY 6 at Le Poission Rouge. The event was a bit uneven, and though I really liked the venue, it wasn’t right for a Pecha Kucha event. Quick shout out to the opening act, The Sam Barsh Band, who set a nice tone. The key takeaway from the event... »
March Marketing/Social Media Madness Sweet 16
Here’s an updated bracket catching us up to the Sweet Sixteen. I’ll be doing previews on Tuesday and Wednesday. »
March Marketing/Social Media Madness Sun. Round 2 results
Let me just state up front that all these results were determined fair and square. You can quibble with the percentages in terms of chances of winning in a particular match, but the results were legit. I didn’t do a ‘best two out of three’ if the outcome wasn’t what I was hoping for.... »




