Umbro Wants You To Get Your Kit On

30 Mar 2009 by Rick, 2 Comments »
Nice kit, they'll still bottle it in the quarter-finals

Nice kit, they'll still bottle it in the quarter-finals

PSFK (them again?!) points to Umbro’s recent launch of the newest England National Team kit: Extending the England Football Brand.  Umbro, a legendary name in football apparel, has created a specific site for the new kit, Tailored by Englanda blog, as well as a pop-up store in London.

The Tailored by England site has a real interesting navigation and there are some great behind-the-scenes videos on YouTube, including:

[youtube=http://www.youtube.com/watch?v=O2HnGo376Y4&feature=channel_page]

Some really strong content marketing from the folks at Umbro. A football fan could spend a lot of time on the site and watching the videos. It doesn’t hurt when the teams wins 4-0 on their debut in the shirts either.

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2 Comments

  1. Football is a bit tiring game but it has given me great excitement and it is a good physical exercise too.~-.

  2. avid Football fan in here, Manchester United is my favorite team.”:;

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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