The Internet is surely the most powerful tool for human connection every conceived (possible exception: the hug). It’s often talked about it for its power to democratize communication. I also like it because it allows for communication between strangers just as much as between friends. Last week I stumbled upon the following via a... »
Archive for April, 2009
Cultural Anthropology, Consumer Engagement and Fancy Soap
Back in November I wrote about some Il Frutteto di Nesti soap we have in our house and the fact that we had never actually opened it. The soap was so beautifully packaged that my wife didn’t want to use it. Here’s what it looks like: After that original post, Brian Bidinger, who works for (or is... »
If you can’t be the best, be memorable.
You’ll probably never hear the name Dan Gronkowski. He was the 255th player taken in the NFL draft. Second to last. But Ryan Succop? They’ll hold parades for him, or he’ll be on Letterman or interviewed on ESPN. He was the 256th and last player taken in the NFL draft. A person affectionately known... »
Public Relations and Content Marketing
As I was headed in to work the other day, my thoughts focused on how Taylor, the agency I work, for is constantly evolving. We’re such a different company than we were a few years ago. Part of that is due to some pretty forward thinking by the management, and some is due to... »
Why I don’t follow Oprah on Twitter
The only thing trendier for celebrities than adopting foreign babies right now is jumping on Twitter. Oprah, Ashton, Shaq, Hammer, President Obama, everyone’s on the Twitter Twain. Twitter is still in its earliest stages as a communications vehicle and different people use it in different ways. Some people, like Guy Kawasaki, use it promote their... »
Citi Field: Joy in Flushing
Special guest post today by Bryan Harris, a lifelong Mets fan and student of ballpark aesthetics. Bryan was there, of course, as Citi Field, the Mets new home, was unveiled. Turn back the clock ten years or so. You could not have imagined it. Not in this city, not in New York. Too much red... »
Creating The Event: NFL Masterclass
There aren’t many organizations better at ‘creating the event’ than the National Football League. They’ve made the Super Bowl an international event. They made Monday Nights an event. Recently they’ve turned the opening of the season into an event with a special Thursday game and concert. And they’ve made football as much a part... »
You're not wearing shoes today, are you?
How many Facebook requests do you get, asking you to join a Social Cause group? One of those “1 Million people to end hunger” groups. I’m not saying they don’t have their heart in the right place, but it’s kind of abstract. That group isn’t really accomplishing much more than generating awareness and you don’t have any... »
Be memorable
Remember Pat Zachry and Butch Metzger? They were co-National League Rookies of the Year in 1976. Metzger’s career statistics: 18-9 with 23 saves. Not a season, his career. Zachry was little better, compiling a 69-67 career record. But I bet, even before his untimely death last week, you had heard of Mark, The Bird,... »
What Marketers Can Learn from Susan Boyle
By now you’ve probably heard of / seen Susan Boyle, Demi Moore’s favorite new singer. Boyle’s performance this past weekend on the UK’s Britain’s Got Talent has been burning up the Internet. If you haven’t seen it, here you go: That video has more than 8 million views – in four days! That’s the kind of... »




