As many college seniors graduate this month and next, the marketing communications industry will be flooded with new blood. That, I believe, is a good thing. New minds bring new ideas, fresh perspectives and a hunger to succeed. With 12 years of marketing communications experience under my belt I’d like to pass on some advice... »
Great post by Joe Pulizzi over at Junta42 on writing a book as a marketing tool called “Why You Need to Publish a Custom Book: Q & A with Eloqua’s Steven Woods.” This is especially interesting to me as it’s a subject I’ve been considering. I feel that I’ve reached a certain plateau with eyecube right... »
UPDATE: Some fantastic comments on this below, make sure you read those. Also, a related post today from Patricia McDonald of BBH Labs here. Recently, I was fortunate enough to be asked by Adam Broitman of A Media Circ.us to participate in an article he wrote for iMedia Connection - Social Media: Whose job is it anyway?... »
This has already been a good year for Science Fiction fans at the movies as The Watchmen hit the big screen, Star Trek got a reboot and The Terminator made its return, this time with Christian Bale. While they may not be Academy Award-winners, they were all fun enough. But in one manner or... »
I’ve said it before, you don’t always have to be the best, but you have to be memorable. Take a look at this post from Rohit Bhargarva on a hotel in Amsterdam that markets itself as the worst hotel in the world. Or how about this God-awful t-shirt that Rob Walker highlights. Rob writes of... »
Yesterday I wrote about marketing programs and how some traditional marketing programs felt like a trip to the amusement park, while utilizing content marketing was like the Museum of Modern Art. I also acknowledged that I’m very much playing around with the notion of content marketing, seeing how it can stretch and twist to fit... »
Every day I become a bigger believer in content marketing. I’m still exploring what it means, or can mean, so I end up trying out a lot of analogies. This morning on the way in to work the following occured to me: Traditional Marketing is like Six Flags, Content Marketing is like the Museum of... »
Much has been made of PepsiCo’s branding remakes this year. The Tropicana orange juice rebrand was widely panned, forcing the brand to go reverse course and go back to what didn’t seem to be broken after sales plunged. Along with consumers, designers weren’t crazy about it either. The Gatorade rebranding (to G) seems to have... »
I’ve written about the economics of Twitter a couple of times in the past (here and here) looking at both sides of the issue. Recently, others have chimed in, including Seth Godin and Johnny Vulkan. Usually, the ‘monetize’ Twitter conversations revolve around advertising, TechCrunch has written about this a couple of times. The idea of user... »
Gladys Santiago has a great Tumblr blog called Product Displacement that’s worth a look. In it she delves into the murky world of fake brands that hold enviable product placement spots in such shows as Pushing Daisies, My Name Is Earl and Chuck. As you would imagine, Rob Walker is all over this type of... »
