Comments on: Product Displacement – Part of a DINU http://www.rickliebling.com/2009/05/12/product-displacement-part-of-a-dinu/ Intelligence, Insight, Ideas Fri, 19 Mar 2010 17:23:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: New Advertising Trend: Ads within ads | eyecube http://www.rickliebling.com/2009/05/12/product-displacement-part-of-a-dinu/comment-page-1/#comment-6802 New Advertising Trend: Ads within ads | eyecube Thu, 19 Nov 2009 15:18:46 +0000 http://eyecube.wordpress.com/?p=1448#comment-6802 [...] 19, 2009 By Rick I’ve written a lot about advertising trends this year: fake infomercials, product displacement, product placement jokes, brands with authentic (and inauthentic) voices to name a few.  [...] [...] 19, 2009 By Rick I’ve written a lot about advertising trends this year: fake infomercials, product displacement, product placement jokes, brands with authentic (and inauthentic) voices to name a few.  [...]

]]> By: Linkpile (via Delicious) http://www.rickliebling.com/2009/05/12/product-displacement-part-of-a-dinu/comment-page-1/#comment-904 Linkpile (via Delicious) Wed, 13 May 2009 12:58:01 +0000 http://eyecube.wordpress.com/?p=1448#comment-904 [...] Product Displacement, continued: Follow-up on Eyecube contains other interesting examples. [...] [...] Product Displacement, continued: Follow-up on Eyecube contains other interesting examples. [...]

]]> By: SnuggieSightings.com http://www.rickliebling.com/2009/05/12/product-displacement-part-of-a-dinu/comment-page-1/#comment-903 SnuggieSightings.com Wed, 13 May 2009 06:31:57 +0000 http://eyecube.wordpress.com/?p=1448#comment-903 The debate rages on whether the product on 30 Rock was indeed a Slanket or a Snuggie. The Slanket usually has a tag on its sleeve, whereas the Snuggie has only recently begun adding a tag on theirs. The 30 Rock blanket had no tag on its sleeve, and Tina Fey was rocking a Royal Blue one, which is the traditional (most common) color for Snuggie. So although the dialogue in the show credited the Slanket, 99.9% of the chatter on the blogosphere and on Twitter attributed this to being a Snuggie. So if Slanket did actually pay to have their product placed on 30 Rock, it was displaced by Snuggie. This is the story of Slanket's life - displaced by Snuggie. It would be rather ironic if Slanket paid for this placement, only to accomplish yet more buzz for Snuggie...because that's exactly what happened. The debate rages on whether the product on 30 Rock was indeed a Slanket or a Snuggie. The Slanket usually has a tag on its sleeve, whereas the Snuggie has only recently begun adding a tag on theirs.

The 30 Rock blanket had no tag on its sleeve, and Tina Fey was rocking a Royal Blue one, which is the traditional (most common) color for Snuggie. So although the dialogue in the show credited the Slanket, 99.9% of the chatter on the blogosphere and on Twitter attributed this to being a Snuggie. So if Slanket did actually pay to have their product placed on 30 Rock, it was displaced by Snuggie.

This is the story of Slanket’s life – displaced by Snuggie. It would be rather ironic if Slanket paid for this placement, only to accomplish yet more buzz for Snuggie…because that’s exactly what happened.

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