Comments on: Viral? Social? How about Shared? http://www.rickliebling.com/2009/05/28/viral-social-how-about-shared/ Intelligence, Insight, Ideas Tue, 09 Mar 2010 15:11:53 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Rick http://www.rickliebling.com/2009/05/28/viral-social-how-about-shared/comment-page-1/#comment-4619 Rick Fri, 09 Oct 2009 20:52:40 +0000 http://eyecube.wordpress.com/?p=1516#comment-4619 Daniel, Thanks for stopping by and sharing your thoughts. It's interesting to stop and think about the nature of the term social. Do I have to be in physical contact (same room) with a person to socialize with them, or am I socializing right now? Daniel,

Thanks for stopping by and sharing your thoughts. It’s interesting to stop and think about the nature of the term social. Do I have to be in physical contact (same room) with a person to socialize with them, or am I socializing right now?

]]> By: Daniel Hunninghake http://www.rickliebling.com/2009/05/28/viral-social-how-about-shared/comment-page-1/#comment-4615 Daniel Hunninghake Fri, 09 Oct 2009 20:10:10 +0000 http://eyecube.wordpress.com/?p=1516#comment-4615 What a great article! I'm kind of joining the discussion late, but I thought I'd give my two-cents, nonetheless. :) At some points in this article, I have to admit I thought it just came down to semantics. I can understand how it's very difficult to put boundaries on a term like social media, given how it's very meaning is changing — with hundreds of new apps and networking sites popping up like Startbucks every day — probably faster than I can type. At the same time, some sort of grounding for the word seems necessary in order to avoid it becoming this nebulous term that ultimately means nothing. To me, the real issue here lies in the practicality of the situation. Whether media is really social/sharable/connecting can be debated, but the reality here is that it's happening between individuals that are most likely sitting alone in their rooms, in an office cubicle, or perhaps even a Starbucks lol. No doubt media has opened new doors to connecting with communities online, but I can't help but think the term itself is a little paradoxical, given that people are "socializing", essentially, in isolation. When it comes down to it, the Internet is still just a bunch of tubes and wires, and yet that has managed to complexify (to a very large degree) the ways in which humans view interaction! Anyway, I really enjoy your blog, and I'll be following it regularly from now on! p.s. - I recently started a blog of my own on social media and how it relates to identity construction (the link on my name for this reply) so I'd love it if you or anyone else got a chance to check it out! Daniel What a great article! I’m kind of joining the discussion late, but I thought I’d give my two-cents, nonetheless. :)

At some points in this article, I have to admit I thought it just came down to semantics. I can understand how it’s very difficult to put boundaries on a term like social media, given how it’s very meaning is changing — with hundreds of new apps and networking sites popping up like Startbucks every day — probably faster than I can type. At the same time, some sort of grounding for the word seems necessary in order to avoid it becoming this nebulous term that ultimately means nothing.

To me, the real issue here lies in the practicality of the situation. Whether media is really social/sharable/connecting can be debated, but the reality here is that it’s happening between individuals that are most likely sitting alone in their rooms, in an office cubicle, or perhaps even a Starbucks lol. No doubt media has opened new doors to connecting with communities online, but I can’t help but think the term itself is a little paradoxical, given that people are “socializing”, essentially, in isolation. When it comes down to it, the Internet is still just a bunch of tubes and wires, and yet that has managed to complexify (to a very large degree) the ways in which humans view interaction!

Anyway, I really enjoy your blog, and I’ll be following it regularly from now on! p.s. – I recently started a blog of my own on social media and how it relates to identity construction (the link on my name for this reply) so I’d love it if you or anyone else got a chance to check it out!

Daniel

]]> By: paul oconnor http://www.rickliebling.com/2009/05/28/viral-social-how-about-shared/comment-page-1/#comment-1237 paul oconnor Sun, 28 Jun 2009 11:42:07 +0000 http://eyecube.wordpress.com/?p=1516#comment-1237 great website and informations.thanx great website and informations.thanx

]]> By: lpapworth http://www.rickliebling.com/2009/05/28/viral-social-how-about-shared/comment-page-1/#comment-954 lpapworth Wed, 10 Jun 2009 06:39:29 +0000 http://eyecube.wordpress.com/?p=1516#comment-954 Are you socializing the content, or the channel? Cos it seems to me that social media is collaborative media - people creating videos and photos and articles ( blogs) about a topic. Viral is social channels. as in, "take this cool agency created advertisement and send it to your friends". if the content is not editable by the social network, then it's not social media, it's social network marketing or viral. For me, social means "society" not "party". Shared limits media to medium or distribution no? As in the 4Fs (Find, Filter, Finesse and then Forward) but it ignores Creators. An important topic - too often we see brand generated content masquerading as social, simply cos a link got emailed around to a bunch of people. If it's not edited by the network, it's viral, not social. FYI only: Old post of mine on social media vs new/interactive/viral media http://laurelpapworth.com/new-media-is-not-social-media/ Are you socializing the content, or the channel? Cos it seems to me that social media is collaborative media – people creating videos and photos and articles ( blogs) about a topic. Viral is social channels. as in, “take this cool agency created advertisement and send it to your friends”. if the content is not editable by the social network, then it’s not social media, it’s social network marketing or viral.

For me, social means “society” not “party”. Shared limits media to medium or distribution no? As in the 4Fs (Find, Filter, Finesse and then Forward) but it ignores Creators.

An important topic – too often we see brand generated content masquerading as social, simply cos a link got emailed around to a bunch of people. If it’s not edited by the network, it’s viral, not social.

FYI only: Old post of mine on social media vs new/interactive/viral media http://laurelpapworth.com/new-media-is-not-social-media/

]]> By: Twitted by loopdiloop http://www.rickliebling.com/2009/05/28/viral-social-how-about-shared/comment-page-1/#comment-952 Twitted by loopdiloop Tue, 09 Jun 2009 23:10:00 +0000 http://eyecube.wordpress.com/?p=1516#comment-952 [...] This post was Twitted by loopdiloop - Real-url.org [...] [...] This post was Twitted by loopdiloop – Real-url.org [...]

]]> By: Rede social de cu é rola « Run, Motherfucker, run http://www.rickliebling.com/2009/05/28/viral-social-how-about-shared/comment-page-1/#comment-951 Rede social de cu é rola « Run, Motherfucker, run Fri, 05 Jun 2009 00:22:13 +0000 http://eyecube.wordpress.com/?p=1516#comment-951 [...] nessa página aqui que me levou para um texto do BBH Labs, onde se [...] [...] nessa página aqui que me levou para um texto do BBH Labs, onde se [...]

]]> By: Shared Media v. Social Media: A variety of viewpoints « eyecube http://www.rickliebling.com/2009/05/28/viral-social-how-about-shared/comment-page-1/#comment-953 Shared Media v. Social Media: A variety of viewpoints « eyecube Wed, 03 Jun 2009 12:43:05 +0000 http://eyecube.wordpress.com/?p=1516#comment-953 [...] In Ideas, Insight on June 3, 2009 at 8:43 am Regular Eyecube readers (both of you) will remember my post from last week asking if the term Shared Media wasn’t more accurate than Social Media. It generated some [...] [...] In Ideas, Insight on June 3, 2009 at 8:43 am Regular Eyecube readers (both of you) will remember my post from last week asking if the term Shared Media wasn’t more accurate than Social Media. It generated some [...]

]]> By: Shared Media Versus Social Media - Defining Interactions | OnlineMarketerBlog.com http://www.rickliebling.com/2009/05/28/viral-social-how-about-shared/comment-page-1/#comment-950 Shared Media Versus Social Media - Defining Interactions | OnlineMarketerBlog.com Tue, 02 Jun 2009 12:48:45 +0000 http://eyecube.wordpress.com/?p=1516#comment-950 [...] week, my buddy Rick over at eyecube.wordpress.com wrote an intriguing post about “shared [...] [...] week, my buddy Rick over at eyecube.wordpress.com wrote an intriguing post about “shared [...]

]]> By: Craft communications for participation « People like to share http://www.rickliebling.com/2009/05/28/viral-social-how-about-shared/comment-page-1/#comment-949 Craft communications for participation « People like to share Mon, 01 Jun 2009 17:38:08 +0000 http://eyecube.wordpress.com/?p=1516#comment-949 [...] communications for participation Jump to Comments Over at Eyecube, Rick is wondering about the term social media. I’ve wondered whether we’ve created a bubble using the [...] [...] communications for participation Jump to Comments Over at Eyecube, Rick is wondering about the term social media. I’ve wondered whether we’ve created a bubble using the [...]

]]> By: faris http://www.rickliebling.com/2009/05/28/viral-social-how-about-shared/comment-page-1/#comment-948 faris Sun, 31 May 2009 19:30:25 +0000 http://eyecube.wordpress.com/?p=1516#comment-948 "When I use a word," Humpty Dumpty said, in a rather scornful tone, "it means just what I choose it to mean - neither more nor less." "The question is," said Alice, "whether you can make words mean so many different things." "The question is," said Humpty Dumpty, "which is to be master - that's all." ;-) “When I use a word,” Humpty Dumpty said, in a rather scornful tone, “it means just what I choose it to mean – neither more nor less.”

“The question is,” said Alice, “whether you can make words mean so many different things.”

“The question is,” said Humpty Dumpty, “which is to be master – that’s all.”
;-)

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