Archive for June, 2009

Lessons to learn from a design master

Tuesday, June 30th, 2009
Lessons to learn from a design master

Design is something I certainly appreciate, though I’m not a student of it. Yes, Tinker Hatfield is a personal hero and I enjoy stories about 13-year olds stuggling with what was once the height of design, but the guys at BBH Labs are serious about this stuff. So serious, that they interview guys like... »

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A & Q with Seth Godin: Ready to ship?

Monday, June 29th, 2009
A & Q with Seth Godin: Ready to ship?

This is the first of a new feature called “A & Q.” The idea is to engage some of the smartest marketers I know and have them first answer a question, then ask one of their own. I can’t think of a better person to start this off with than Seth Godin.  I’m not going to stop... »

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Posted in A & Q | 2 Comments »

What happens when you start being in the Awesome Idea Business

Monday, June 29th, 2009
What happens when you start being in the Awesome Idea Business

I don’t often talk about Taylor here on Eyecube, but I’m very proud of the work we do there. This year we’ve been fortunate enough to be recognized for a lot of that great work.  So far this year are haul includes being named Strategic Agency of the Year plus multiple Sabre Awards by the Holmes... »

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More on the future of Social Media

Tuesday, June 23rd, 2009
More on the future of Social Media

Yesterday I commented on Geoff Livingston’s Death of Social Media post. Earlier today he clarified his post and it certainly helped me better understand his position. Beyond our back and forth, Geoff raises an interesting point regarding innovation and the future of Social Media.  David Armano has a really intriguing post where he talks... »

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Posted in Ideas | 2 Comments »

Have reports of the death of Social Media been greatly exaggerated?

Monday, June 22nd, 2009
Have reports of the death of Social Media been greatly exaggerated?

Recently Geoff Livingston wrote about the death of Social Media (for him at least). By this he meant, adoption has grown to the point that for innovation leaders – of which Geoff certainly qualifies – the buzz just isn’t there anymore. Greg Verdino chimed in with his take, stating that while Geoff is certainly... »

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Posted in Ideas | 6 Comments »

In marketing, like life, timing is everything

Sunday, June 21st, 2009
In marketing, like life, timing is everything

Swung by 9 inch marketing where the latest post hits on an elemental truth of marketing: The Right Three.  What’s The Right Three? Tayloring your message to the right person at the right time and in the right place. Missing just one of these can significantly impact the effectiveness of your efforts. Several years ago... »

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BestofHallandOates.com – Fan Passion as brand extension

Saturday, June 20th, 2009
BestofHallandOates.com – Fan Passion as brand extension

If you were alive in the 80s you were a Hall and Oates fan. You might not have admitted, but when you were alone at home or in the car and one of their tunes came on, maybe Rich Girl or I Can’t Go For That,  you were singing along. But, let’s be honest,... »

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Posted in Ideas | 1 Comment »

Understanding the Risks of Engaging a Freelance Logo Designer

Thursday, June 18th, 2009

Today Eyecube presents the second in a series of Guest Editorials from Ben Johnson of Logoinn, a custom logo design service provider based in the UK. Chances are if you’re reading this you’ve been redirected from my old site, www.eyecube.wordpress.com, to my new site, www.rickliebling.com. And if so, you’ll see the new Eyecube logo... »

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Posted in Intelligence | 1 Comment »

Getting a logo, the journey continues

Tuesday, June 16th, 2009

Regular readers will recall I recently announced my intention to get a logo for eyecube. I’ve partnered with Logoinn for the creation (see there first guest post here) and you’ll be hearing more from them later this week. Today I wanted to touch upon a key learning I’ve uncovered as part of this process. If... »

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Posted in Insight | 5 Comments »

Real v. Manufactured Dance Flash Mobs

Wednesday, June 10th, 2009

Seen this one yet? Seth Godin and Faris Yakob have both featured it (and many others I’m sure): Both Seth and Faris point out the subtle nuances that make this dance party take off. For me, the big issue is authenticity. Would all those people have jumped up and joined in with a bunch of professional... »

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Posted in Insight | 3 Comments »