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	<title>Comments on: Agency Nil, Crispin Porter + Bogusky &amp; BBH Labs on agency models</title>
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	<link>http://www.rickliebling.com/2009/06/02/agency-nil-crispin-porter-bogusky-bbh-labs-on-agency-models/</link>
	<description>Intelligence, Insight, Ideas</description>
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		<title>By: Crowdsourcing a Discussion on Crowdsourcing: Agency Nil, Anomaly and Victors &#38; Spoils &#124; eyecube</title>
		<link>http://www.rickliebling.com/2009/06/02/agency-nil-crispin-porter-bogusky-bbh-labs-on-agency-models/comment-page-1/#comment-6349</link>
		<dc:creator>Crowdsourcing a Discussion on Crowdsourcing: Agency Nil, Anomaly and Victors &#38; Spoils &#124; eyecube</dc:creator>
		<pubDate>Thu, 05 Nov 2009 18:35:02 +0000</pubDate>
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		<description>[...] here. You can read my interview with Alex Bogusky of CP+B and Hank Leber, founder of Agency Nil, here regarding agency business models. The Proffesional Artists League is taking a pretty strong stand [...]</description>
		<content:encoded><![CDATA[<p>[...] here. You can read my interview with Alex Bogusky of CP+B and Hank Leber, founder of Agency Nil, here regarding agency business models. The Proffesional Artists League is taking a pretty strong stand [...]</p>
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		<title>By: The Modern Agency Still Sells at Experience Matters</title>
		<link>http://www.rickliebling.com/2009/06/02/agency-nil-crispin-porter-bogusky-bbh-labs-on-agency-models/comment-page-1/#comment-1945</link>
		<dc:creator>The Modern Agency Still Sells at Experience Matters</dc:creator>
		<pubDate>Wed, 29 Jul 2009 15:34:36 +0000</pubDate>
		<guid isPermaLink="false">http://eyecube.wordpress.com/?p=1532#comment-1945</guid>
		<description>[...] agency model is changing, I recommend Jeremy Abelson’s Embrace For Impact, Rick Liebling’s Agency Nil, Crispin Porter + Bogusky &amp; BBH Labs on agency models, and Danielle Sacks’ interview in Selling Soap. Literally. published in Fast Company [...]</description>
		<content:encoded><![CDATA[<p>[...] agency model is changing, I recommend Jeremy Abelson’s Embrace For Impact, Rick Liebling’s Agency Nil, Crispin Porter + Bogusky &amp; BBH Labs on agency models, and Danielle Sacks’ interview in Selling Soap. Literally. published in Fast Company [...]</p>
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		<title>By: On the changing face of the ad agency &#171; Agency Future</title>
		<link>http://www.rickliebling.com/2009/06/02/agency-nil-crispin-porter-bogusky-bbh-labs-on-agency-models/comment-page-1/#comment-967</link>
		<dc:creator>On the changing face of the ad agency &#171; Agency Future</dc:creator>
		<pubDate>Thu, 04 Jun 2009 10:36:56 +0000</pubDate>
		<guid isPermaLink="false">http://eyecube.wordpress.com/?p=1532#comment-967</guid>
		<description>[...] is a must-read: an online conversation on the upheaval in the ad business curated by eyecube and featuring Hank [...]</description>
		<content:encoded><![CDATA[<p>[...] is a must-read: an online conversation on the upheaval in the ad business curated by eyecube and featuring Hank [...]</p>
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		<title>By: Tom</title>
		<link>http://www.rickliebling.com/2009/06/02/agency-nil-crispin-porter-bogusky-bbh-labs-on-agency-models/comment-page-1/#comment-966</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Wed, 03 Jun 2009 07:24:30 +0000</pubDate>
		<guid isPermaLink="false">http://eyecube.wordpress.com/?p=1532#comment-966</guid>
		<description>Hi Hank,

Leaving the technical execution of the site to one side, I think the crux of the problem with your website is that it screams &quot;we are cheap&quot;. And while that maybe attractive to some clients, I suspect they aren&#039;t the ones you want.

If you&#039;re going to compete on price then you need to convince potential clients that they will also get the same quality creative.

So I guess what you need to do is say, &quot;we are as creative as the next guys, but ultimately we&#039;re a little less expensive, because we have this cool interesting business model.&quot;

Therefore the site really needs to explain how good your people and execution are first, then convey the fact that this is a new business model.

There are several possible approaches, get a really great designer to go crazy and, maybe just link out to the blogs and homepages of the team, do something in Wordpress, but do something that&#039;s not Flash-based, something that looks high-quality, something that emphasises the quality of your creative team.

Mail me on moshidance at googlemail dot com.

Good luck</description>
		<content:encoded><![CDATA[<p>Hi Hank,</p>
<p>Leaving the technical execution of the site to one side, I think the crux of the problem with your website is that it screams &#8220;we are cheap&#8221;. And while that maybe attractive to some clients, I suspect they aren&#8217;t the ones you want.</p>
<p>If you&#8217;re going to compete on price then you need to convince potential clients that they will also get the same quality creative.</p>
<p>So I guess what you need to do is say, &#8220;we are as creative as the next guys, but ultimately we&#8217;re a little less expensive, because we have this cool interesting business model.&#8221;</p>
<p>Therefore the site really needs to explain how good your people and execution are first, then convey the fact that this is a new business model.</p>
<p>There are several possible approaches, get a really great designer to go crazy and, maybe just link out to the blogs and homepages of the team, do something in Wordpress, but do something that&#8217;s not Flash-based, something that looks high-quality, something that emphasises the quality of your creative team.</p>
<p>Mail me on moshidance at googlemail dot com.</p>
<p>Good luck</p>
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		<title>By: Hank Leber</title>
		<link>http://www.rickliebling.com/2009/06/02/agency-nil-crispin-porter-bogusky-bbh-labs-on-agency-models/comment-page-1/#comment-965</link>
		<dc:creator>Hank Leber</dc:creator>
		<pubDate>Wed, 03 Jun 2009 05:41:18 +0000</pubDate>
		<guid isPermaLink="false">http://eyecube.wordpress.com/?p=1532#comment-965</guid>
		<description>Tom,

Excellent points - thank you for your perspective.  Would you consider working on a project with Agency Nil?  We could use that kind of knowledge and confidence to make our web executions better.</description>
		<content:encoded><![CDATA[<p>Tom,</p>
<p>Excellent points &#8211; thank you for your perspective.  Would you consider working on a project with Agency Nil?  We could use that kind of knowledge and confidence to make our web executions better.</p>
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		<title>By: Tom</title>
		<link>http://www.rickliebling.com/2009/06/02/agency-nil-crispin-porter-bogusky-bbh-labs-on-agency-models/comment-page-1/#comment-964</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Tue, 02 Jun 2009 20:27:06 +0000</pubDate>
		<guid isPermaLink="false">http://eyecube.wordpress.com/?p=1532#comment-964</guid>
		<description>Sorry, but I have to disagree, while Agency Nil&#039;s maybe interesting, their website is horrible, it sums up what&#039;s wrong with so much agency digital work - Flash loaders, illegible scribble fonts, bad clipping paths...</description>
		<content:encoded><![CDATA[<p>Sorry, but I have to disagree, while Agency Nil&#8217;s maybe interesting, their website is horrible, it sums up what&#8217;s wrong with so much agency digital work &#8211; Flash loaders, illegible scribble fonts, bad clipping paths&#8230;</p>
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