Comments on: Have reports of the death of Social Media been greatly exaggerated?

By: Clarification on “Social Media Is Dead” » The Buzz Bin

Clarification on “Social Media Is Dead” » The Buzz Bin — Tue, 23 Jun 2009 13:27:28 +0000

[...] why a final BlogPotomac: Social Media Really is Dead. There have been public posts, some debating or decrying the discussion, others turning it into a parody. My feelings about social media innovation [...]

By: Rick

Rick — Tue, 23 Jun 2009 12:43:09 +0000

Bernard,

Thanks for dropping by. I agree that Twitter or Facebook or whatever Social Media Network you like is going through some growing pains and experiencing some ‘jumping the shark’ moments. But I think we’ll push through that and you’ll see another wave of innovation. Some platforms, maybe Twitter, will die out too. But I still think we have some time to go before the end times comes.

By: Bernard Langevin

Bernard Langevin — Tue, 23 Jun 2009 12:22:06 +0000

I agree with Geoff here, the tone of that post is quite defensive. Is social media dead yet? No, but it sure will once my mom get on Twitter.

By: Rick

Rick — Tue, 23 Jun 2009 03:02:08 +0000

Geoff,

Threatened? Certainly not. I’m not in the Social Media business, I’m in the great ideas business (you are welcome to challenge my success in that business). The channel doesn’t matter, the ideas do. I completely respect your right to move on, I just think it’s early to write off innovation in Social Media.

By: jon burg

jon burg — Tue, 23 Jun 2009 02:51:22 +0000

Social isn’t dead, nor is innovation.

Radio isn’t dead. Media isn’t dead. Great innovation still drives great products, and strong messages with remarkable creative are still successful.

With that said, the value of social hasn’t begun to be tapped. Social as an integrated marketing discipline, sitting together with CRM, Media, PR, Corp Comms and Product teams will open new worlds of collaboration and new formats of ROI.

Social may not be as sexy as it was, but that’s because it’s no longer a shiny object. It is real business. It’s not a shiny object, it’s a real opportunity.

Some people live on the edge of perpetual nascence, just a few years ahead of the market. Others stick with it and build an industry. Sure, social awareness is going mainstream, but social value, ROI, marketing, creative messaging is still around the corner.

By: Geoff Livingston

Geoff Livingston — Tue, 23 Jun 2009 02:45:39 +0000

If you reread my post, I just said for me it was passing. Expanding, I feel a lack of energy and excitement towards social because for me it’s not really innovative anymore. That’s a personal thing. And I reserve the right to stop investing energy in initiatives like educating people on social media because of it. I am more into mobile and geography and semantic Internet techs right now.

I will also add that your tone in this post is sounding like you are threatened by the prospect of social media not being special anymore.