Talented genius, Faris Yakob

First, let me just say how pleased and honoured I am by the generosity of the guests who have appeared on A & Q. It’s not like I’m related to Seth Godin, Sarah Evans or Faris Yakob, and lord knows they don’t need my help in building their credibility, they already have it by the truckloads. So thanks to all of you. This time around we speak withFaris Yakob, EVP Chief Technology Strategist at McCann Erickson New York and the author of the frequently brilliant, Talent Imitates, Genius Steals blog. Here’s his take on the Advertising profession and getting corporations to change what they do.

To set it up, A & Q asks our guests to first answer a question (posed by the previous guest) then ask one of their own (for the next guest to answer). Last time, Sarah Evans asked what you would do to change your industry if you had a magic wand. So here’s Faris with a response and query of his own:

In addition to watching this series on my blog, you can subscribe to the A&Q YouTube channel here.