Comments on: Fake Infomercials for Fake Products v Real Brand Extensions http://www.rickliebling.com/2009/10/13/fake-infomercials-for-fake-products-v-real-brand-extensions/ Intelligence, Insight, Ideas Sun, 14 Mar 2010 04:04:41 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: New Advertising Trend: Ads within ads | eyecube http://www.rickliebling.com/2009/10/13/fake-infomercials-for-fake-products-v-real-brand-extensions/comment-page-1/#comment-6801 New Advertising Trend: Ads within ads | eyecube Thu, 19 Nov 2009 14:17:57 +0000 http://www.rickliebling.com/?p=2076#comment-6801 [...] Thursday, November 19, 2009 By Rick I’ve written a lot about advertising trends this year: fake infomercials, product displacement, product placement jokes, brands with authentic (and inauthentic) voices to [...] [...] Thursday, November 19, 2009 By Rick I’ve written a lot about advertising trends this year: fake infomercials, product displacement, product placement jokes, brands with authentic (and inauthentic) voices to [...]

]]> By: Football Tailgating As Consumer Insight | eyecube http://www.rickliebling.com/2009/10/13/fake-infomercials-for-fake-products-v-real-brand-extensions/comment-page-1/#comment-5868 Football Tailgating As Consumer Insight | eyecube Tue, 20 Oct 2009 19:05:03 +0000 http://www.rickliebling.com/?p=2076#comment-5868 [...] Tested, Tailgate Approved” campaign this season. Pretty clever execution, though I previously called in to question the effectiveness of the [...] [...] Tested, Tailgate Approved” campaign this season. Pretty clever execution, though I previously called in to question the effectiveness of the [...]

]]> By: Rick http://www.rickliebling.com/2009/10/13/fake-infomercials-for-fake-products-v-real-brand-extensions/comment-page-1/#comment-5539 Rick Sun, 18 Oct 2009 01:20:35 +0000 http://www.rickliebling.com/?p=2076#comment-5539 LMD - Fair point, I suppose I should have said 'novelty' products rather than fake ones. Though those products are clearly part of this campaign, and not something Bud Light will be continuing beyond this football season I would guess. LMD – Fair point, I suppose I should have said ‘novelty’ products rather than fake ones. Though those products are clearly part of this campaign, and not something Bud Light will be continuing beyond this football season I would guess.

]]> By: LMD http://www.rickliebling.com/2009/10/13/fake-infomercials-for-fake-products-v-real-brand-extensions/comment-page-1/#comment-5319 LMD Fri, 16 Oct 2009 10:23:03 +0000 http://www.rickliebling.com/?p=2076#comment-5319 There is a grooler and all those other products available from Bud Light: http://gizmodo.com/5359818/bud-lights-grooler-is-actually-a-real-product There is a grooler and all those other products available from Bud Light: http://gizmodo.com/5359818/bud-lights-grooler-is-actually-a-real-product

]]> By: Rick http://www.rickliebling.com/2009/10/13/fake-infomercials-for-fake-products-v-real-brand-extensions/comment-page-1/#comment-5115 Rick Wed, 14 Oct 2009 02:55:35 +0000 http://www.rickliebling.com/?p=2076#comment-5115 Dave, Fair point regarding traditional auto TV spots. Once you realize how many use the obligatory "coming around the curve, leaves swirling around the tires" shot, it pretty much ruins all car ads. This is certainly a change from that. Dave,

Fair point regarding traditional auto TV spots. Once you realize how many use the obligatory “coming around the curve, leaves swirling around the tires” shot, it pretty much ruins all car ads. This is certainly a change from that.

]]> By: David http://www.rickliebling.com/2009/10/13/fake-infomercials-for-fake-products-v-real-brand-extensions/comment-page-1/#comment-5111 David Wed, 14 Oct 2009 02:26:05 +0000 http://www.rickliebling.com/?p=2076#comment-5111 Rick Good review of 3 prominent fake brand extensions via infomercials. This goes into territory that you've talked about - DINU. Other variations include the classic Kwik E Mart makeover of 7-11 which I think could've been even bigger than it was had they extended beyond 12 stores and did it for longer. All in all I give kudos for Subaru for making me laugh and having the balls for not dwelling on the product shot which is almost mandatory for auto ads. -David Rick
Good review of 3 prominent fake brand extensions via infomercials. This goes into territory that you’ve talked about – DINU. Other variations include the classic Kwik E Mart makeover of 7-11 which I think could’ve been even bigger than it was had they extended beyond 12 stores and did it for longer.

All in all I give kudos for Subaru for making me laugh and having the balls for not dwelling on the product shot which is almost mandatory for auto ads.
-David

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