New Junta42 list now up. Eyecube honored to be in Top 5 again
Just a quick note that Joe Pulizzi over at Junta42 has unveiled an update to his Junta42 list of blogs that feature content marketing.
As I think and write more about content marketing, I’m appreciating it more. I think it’s also important to understand that content marketing is not a stand-alone enterprise, but should be part of a larger strategic marketing platform. The key is providing value, which really is at the heart of content marketing. I think brands should also be thinking about Consumer ROI as a way of measuring the value they are providing consumers.
I think these two concepts, content marketing and Consumer ROI form the backbone of what I call Commitment Marketing. Commitment Marketing puts the focus on long-term consumer engagement and therefore on long-term results. This is where content marketing can really be a powerful tool, in building strong consumer relationships built on value. The Consumer ROI measurement concept helps us to understand the success of the content marketing.
This is still a nascent concept I’m working on, but it’s really an honor to receive recognition from Junta42. There list have grown massively and is populated with lots of really smart thinkers. I encourage you to go check it out if you haven’t already.
Rick…congratulations again. I truly appreciate all the work you’ve been doing around content marketing. Keep up the great work.
Joe, thanks for your leadership in this area. Content Marketing, by whatever name you call it, is now the present as well as the future.
joe, congrats!!!!