2010 – The Year You Changed Everything
So, 2010 has arrived and what do we know? We know that some things – agency models, your career track – are broke, and probably aren’t going to be fixed anytime soon. We know that developments in technology are moving faster all the time, and show no signs of slowing down. So, what are you going to do about it? Well, you can continue to go with the flow for another 12 months, but I can’t see that being a wise decision anymore. Competition is too tough, choices are too complex and the difference between winning and losing is wafer thin. Not understanding “the next new thing” means you probably won’t be prepared for the “next new thing” after that. And then you’re sunk.
Now is the time for bold action. Why? Because in another six months everybody is going to be ready to take some bold action (Editor’s note: Unless the economy collapses, then we’re all going to be living in a world that looks a lot like the one from the movie, The Road). So, rather than be in the pack, now is the time to get out in front. Throughout the week I’m going to be highlighting several upcoming events (sorry, these are all in the NYC) that you should really be checking out:
- Augmented Reality – This new technology development exploded in 2009. Here’s your chance to see where AR is, and where it’s headed. (More on this on Tuesday)
- Mirren New Business Conference – If you work at / run an agency you simply must attend this conference. Unless you think going out of business is a smart play right now. (Wednesday)
- Social Media Week – This event went from ‘nice idea’ to ‘essential’ in a year. Clear your schedule and attend as many sessions as you can. (Thursday)
- Chief Culture Officer Boot Camp – An absolutely critical issue for all corporations, you can get in front of it, or watch in envy from the sidelines when someone else gets this job. (Friday)
If you’ve got another big one I should know about, please let me know in the comments section.
