I’ve written about Augmented Reality in the past, and quite frankly I found this to be one of, if not the, most exciting developments of the last couple of years. Just stunning from a visual standpoint. And clearly the potential uses are intriguing. Check out this link to Richard Carey’s blog for a rundown on some interesting examples.

So this Thursday is a chance for you to check this stuff out firsthand. Sobel Media is putting together an event called Augmented Reality – Is it for real and why you should care? Event details here, and here’s an event description:

Augmented Reality may be new to your lexicon, but if you watch televised football, it’s already part of your weekend routine: the “1st and 10” line is a leading example of this emerging technology. From Esquire magazine to James Cameron’s blockbuster “Avatar,” technologists are redefining photorealism by integrating graphics from the screen with our real-world environments. Augmented reality blurs the line between what’s real and what’s computer-generated to enhance what we see, hear, feel and smell.
At our next event, we’ll explore and predict the business potential for Augmented Reality…from advertising to marketing, to entertainment and education…and beyond.

So do yourself a favor and check this event out. It’s this Thursday (Jan. 21) in NYC.