Chief Culture Officer Bootcamp
Regular readers of Eyecube know what a big fan I am of Grant McCracken. If you are truly interested in culture, marketing and understanding the inextricable link between those two you simply must read his blog and books like his most recent: Chief Culture Officer (Disclosure: Grant was kind enough to mention me in the appendix of the book as a CCO candidate).
But lots of people read Grant’s blog and books (in addition to CCO, I particularly recommend Flock and Flow). How can you get a deeper understanding of the critical issues Chief Culture Officer addresses? Glad you asked. If you’re in the NYC area, Grant is running a Chief Culture Officer Bootcamp on Saturday, February 13 (click here for more details). What can you expect from this event?
Are you ready to make your way to the C-Suite? Are you already in a senior position but would like to sharpen your cultural acumen? Are you already your company’s unofficial CCO? As a marketer, planner, media specialist or manager you are uniquely positioned to bring change to the corporation as their Chief Culture Officer.
This participatory one-day seminar will give you a deeper understanding of:
1. what to know about culture
- changing ideas of gender, body, family, home, self and group
- culture fast and slow, divergent and convergent
- tracking the ‘fad, fashion, trend, culture’ continuum
- what to read and watch
- theory and models that clarify
- reading from surface to depth and depth to surface
4. how to act on and in culture
- culturematics and other experiments for making culture
5. how to work with and in corporate culture
- how to create a living, breathing corporation
This boot camp is an interactive learning opportunity; throughout the day we will use case studies following the teaching methodology of the Harvard Business School.I’ve heard Grant speak a couple of times and it’s always a lively affair. I’m sure this will be an engrossing day of learning that is well worth the price. I’m looking forward to attending this event, and quite frankly I would have happily worked the craft services cart just for the opportunity to be in the room with the type of people who are going to attend this event. You’ll get smarter by mere osmosis.
I hope you’ll joint Grant at this terrific event.
Tags: c suite, Chief Culture Officer, Marketing
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