Empire Avenue: Suggested Reading Before You Jump In

Blue Horseshoe loves RICKL

Empire Avenue, the Social Media Stock Exchange Network blew up over the last few days, driven buy engagement from several social media players and the involvement of brands like Intel and Ford. I joined back in August of 2010, but hadn’t done much with my account recently. Maybe you’ve seen the #EAve hashtag on Twitter, or tweets like this and weren’t sure what’s going on:



So, yeah, another Social Network for you to spend time on. But before you roll your eyes, let me say this: They’ve done a very nice job incorporating social rewards and other game mechanics into Empire Avenue. It really is worth your time, even if you’re just checking it out for fun. So, go ahead and jump in, but first, take a look at these posts:


1. Rober Scoble talks to Empire Avenue founder Duleepa “Dups” Wijayawardhana (with video!)

2. Scott Monty breaks it all down in this terrific post.

3. The Influencier (@DougUpdates) has a primer on Empire Avenue chat etiquette.

4. Empire Avenue beta-tester Adriel Hampton has worked out the kinks and shares his findings.

5. Jeremiah Owyang looks at the opportunities and challenges for brands on Empire Avenue.

6. Another great interview with Dups, this time talking Game Layer with Esteban Contreras.

7. Here’s a breakdown from General Zod, one of the serious EA players.

  • http://www.influencier.com DARING

    Rick – Great collection of links for folks just getting started. It’s like a virtual study guide for Empire Avenue 101, complete with guest lecturers! Thanks for the mention.

  • http://penguinspark.com Scott

    Great guys and articles. #SocialEmpire representing. Here’s an article I just made on advertising opportunities in Empire Avenue.

  • http://www.rickliebling.com Rick

    Thanks guys. Scott, that was a great article, just shared it on Facebook.

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  • http://ranger-bob.net Lance Taylor

    There is also an App for “Empire Avenue” in the iPhone store as well. Check it out!

  • http://www.rickliebling.com Rick

    Thanks Lance, I’ll have to look in the Android store.

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  • http://blog.stroutmeister.com Aaron Strout

    Rick – good summary of Empire Avenue and of course I got a chuckle out of your inclusion of my tweet. Personally, I’m still trying to figure #EAve out. I can definitely see some “there” there. What that “there” is I’m not sure. But definitely a site/network worth keeping an eye on for sure.

  • http://www.talpoint0.com Tal Baron

    Hey Rick. I enjoyed your two posts about Empire Avenue. I agree with you that it shouldn’t be ignored and that having fun is a key thing. I’ve showed this site to a few of my co-workers and it’s become a competition to see who can get their share price to rise the quickest – quite entertaining. I think there is a huge networking opportunity as well which can start on Eav but then stretch into other social platforms.

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  • http://punditcommentator.blogspot.com Pundit Commentator

    Hello Rick.

    Thanks for this great collection of suggested reading. I just started my 7th day at Empire Avenue. Yesterday, I wrote up an article for all the Day 1 newbies who sign up and drop out quickly out of frustration. This is an idiot’s guide to Empire Avenue explaining the basics and sharing a list of top ten tips on what to do once you’re signed up in the correct chronological order. Please do consider including it in your post if you like it.
    I wrote this as a guest post for Wise Marketing, a U.K. blog on social media. http://t.co/i7cmANv

    See you on Empire Avenue! Enjoy the game!

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