Hello and happy Friday. I’ve just returned from the dmexco event in Cologne, Germany where I acted as moderator on a panel entitled, The Tipping Point for Mobile. I was joined by Dan Rosen, CEO EMEA for Joule, and Dave Gwozdz, CEO of Mojiva. The thrust of the discussion centered around what advertisers can and should be doing to leverage the explosive consumer usage of mobile devices. As you’ll see from the video of the session, Dan and Dave really know what they are talking about:

I’d also like to share with you a couple of other sessions from dmexco, which was an absolutely massive event. How big? In one of the two huge trade show floors they had a McCafe… inside the Google booth!  Ok, but on to the other sessions. First, here’s a Day 2 keynote from Y&R Global CEO, David Sable on Generation World. A great presentation:

Later on Thursday, David Sable was joined by Frank Cooper of PepsiCo and Lisa Utzschneider of Amazon to talk about the merging of physical and digital:

There were many other great panels over the two days, I encourage to explore the dmexco YouTube channel which offers all the sessions in full.

Tags: generation world, joule, mobile tipping point, mojiva