It’s been a hectic couple of days for me at Advertising Week 2012. Here’s a rundown:
Monday, Oct. 1 NASDAQ Tech Futures
I was the moderator for a panel called: The Imminent Power of 2nd Screen Consumer Engagement
The panel was packed with experts from a variety of fields, so we had a lively and diverse conversation:
- Jordan Berkowitz, Executive Director, Creative Technology, Ogilvy & Mather
- Sue Kaufman, Managing Director, GroupM
- Brody O’Harran, Sr. Director, US XBOX Specialists Sales at Microsoft
- Thomas Engdahl, CEO, President & Founder, Magic Ruby
- Joe Inzerillo, Sr. VP, Multimedia & Distribution, Major League Baseball Advanced Media
Tuesday, Oct. 2 Sponsoring An Innovation Culture
As the marketing landscape evolves, creating an environment that inspires innovation is a key driver of business success. I was part of an eclectic panel of agency and market leaders who shared insights and experiences on how all businesses can stimulate and leverage innovation. The panel also featured:
- David Shing, Digital Prophet, AOL
- Brian Yamada, Executive Director of Channel Activation, VML
- Yoni Bloch, Founder and CEO, Interlude
Tuesday, Oct. 2 The Great Debate 3:00pm
COLUMBIA UNIVERSITY squared off against the VCU BRANDCENTER in the inaugural “Great Debate.” Student teams competed before an All-Star jury of industry leaders to defend whether second screen is the “New Normal” or just a passing fad. The debaters explored ways to monetize second screens and how content owners, distributors, and advertisers should plan accordingly.
Wednesday, Oct. 3 Live from the AWE Stage 11:00am
Guy Finley, Executive Director of the 2nd Screen Society, and I spoke about the emerging 2nd Screen ecosystem and what it means for brands, agencies and consumers.
Also, I was quoted in a Digiday piece, Can Agencies Solve the Talent Problem?, and here’s my first piece for The Huffington Post about Advertising Week - 99 Products and I’ll Pitch Each One - where I explore the connection between Hip Hop and Advertising.