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Advertising Week Update

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Advertising Week Panel on Sponsoring an Innovation Culture

It’s been a hectic couple of days for me at Advertising Week 2012. Here’s a rundown:

Monday, Oct. 1 NASDAQ Tech Futures 

I was the moderator for a panel called: The Imminent Power of 2nd Screen Consumer Engagement

The panel was packed with experts from a variety of fields, so we had a lively and diverse conversation:

Panelists:

  • Jordan Berkowitz, Executive Director, Creative Technology, Ogilvy & Mather
  • Sue Kaufman, Managing Director, GroupM
  • Brody O’Harran, Sr. Director, US XBOX Specialists Sales at Microsoft
  • Thomas Engdahl, CEO, President & Founder, Magic Ruby
  • Joe Inzerillo, Sr. VP, Multimedia & Distribution, Major League Baseball Advanced Media

Tuesday, Oct. 2 Sponsoring An Innovation Culture

As the marketing landscape evolves, creating an environment that inspires innovation is a key driver of business success. I was part of an eclectic panel of agency and market leaders who shared insights and experiences on how all businesses can stimulate and leverage innovation. The panel also featured:

  • David Shing, Digital Prophet, AOL
  • Brian Yamada, Executive Director of Channel Activation, VML
  • Yoni Bloch, Founder and CEO, Interlude


Advertising Week – Sponsoring an Innovative… by advertisingweek

Tuesday, Oct. 2 The Great Debate 3:00pm

COLUMBIA UNIVERSITY squared off against the VCU BRANDCENTER in the inaugural “Great Debate.” Student teams competed before an All-Star jury of industry leaders to defend whether second screen is the “New Normal” or just a passing fad. The debaters explored ways to monetize second screens and how content owners, distributors, and advertisers should plan accordingly.

I was one of the judges for this, and it was great to see the students tackle the issue. You can view this one split over two videos, here and here.

Wednesday, Oct. 3 Live from the AWE Stage 11:00am

Guy Finley, Executive Director of the 2nd Screen Society, and I spoke about the emerging 2nd Screen ecosystem and what it means for brands, agencies and consumers.


AWE_Second_Screen_Society_100312 by advertisingweek

 

Also, I was quoted in a Digiday piece, Can Agencies Solve the Talent Problem?, and here’s my first piece for The Huffington Post about Advertising Week - 99 Products and I’ll Pitch Each One -  where I explore the connection between Hip Hop and Advertising.

 

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