This Charming Man
My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work”. Prior to joining dare in May of 210 I was at Taylor, where I worked with brands such as MasterCard, Gillette, Yahoo!, Johnnie Walker, Guinness, Allstate and Xbox, helping them leverage their sponsorships across such properties as the Olympics, FIFA World Cup and Formula One.
In addition to my global sports experience, I enjoy sharing my thoughts on branding, marketing and media. I’m also the founder of Arsenal America, one of the most prominent and active supporters clubs in North America.
Here’s seven more facts about me you might find interesting:
1. For a brief time in college I was a DJ at the UCR radio station.
2. After college I worked in professional baseball (front office) for the Colorado Springs Sky Sox, San Bernardino Stampede (now the 66ers) and the New York Yankees, where, in addition to interning in the Media Relations department I also served as Assistant to the Travelling Secretary, making me the real life George Costanza.
3. I was once featured in a Kiplinger’s Personal Finance Magazine Dream Jobs article.
4. I’ve done a one-on-one interview webcast with Pele, had drinks with international cricket legend Sir Viv Richards, been to Ozzie Smith’s house, ate dinner with George Brett at his favorite Mexican restaurant and had David Cone catch me sleeping in the Yankees clubhouse before a playoff game.
5. I created the Periodic Table of Social Media Elements.
6. My two favorite bands of all time are The Smiths and Belle and Sebastian.
7. Just about the coolest marketing-related thing I ever saw was The Beast.
You can email me at rickliebling@gmail.com
Cover star: Dirk Bogarde. Since the name of this blog is at least partly an homage to a The Smiths song, I decided to create an image in line with the band’s aesthetic.
A Disclaimer: The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of dare or their client-partners.
[...] too far in the distant pass, a great idea came to Rick Liebling of Eyecube to gather a group of WordPress based bloggers that blogon about marketing. To date, [...]
sports management marketing…
I think you hit the nail on the proverbial head with this one….
Periodically we ALL think of metaphors… – so what’s wrong with another one – periodically? (0r yet another,,, http://unettednations.wordpress.com/2009/02/23/social-chemistry-101/)
I love your site. Keep it up !
[...] Rick Liebling created this periodic table which gathers together Twitter, YouTube, Facebook, Blogs, and other such stuff. [...]
[...] Rick Liebling’s piece expands on this beautifully: It would be fair to define..(our goals)… as building an emotional connection between consumers and a brand. Certainly not the only definition, maybe not even the most accurate, but not off base either. Art, in all its forms and by the broadest of definitions, stirs the passions and elicits emotions like nothing else – with the possible exception of love, and that’s the subject of much of the best art. Consumers don’t want a itemized list of hyperbole and industry jargon, they want a story that captures their imagination. [...]
[...] on the state of content is penned, Rick Liebling, an industry thought-leader I personally admire. Rick Liebling is the Global Director of Client Management at Taylor [...]
[...] Liebling is the Global Director of Client Management at Taylor, a marketing communications agency.In this post he talks about the need for innovation and integration within existing content formats. Read on! [...]
[...] Rick Liebling is the Global Director of Client Management at Taylor, a marketing communications agency. In this column, he talks about the possibility of a Pandora for Content. Read on! [...]
Hi Rick
Having read your article on sponsorship in F1 I wondered if you would be interested in letting us use it on our website http://www.torque-online.co.uk as I am sure our drivers would be very interested in it?
Kind regards
Sebastian