“Rick has an insatiable curiosity, an immense eagerness to learn, and an incredible amount of energy to participate in discussion, development, and exploration of new ideas. If something is interesting, cutting-edge, and valuable to your business, you can be sure that Rick already knows all about it.”
Bud Caddell, Founding Member, Nobl
The world of marketing has changed significantly since I started in this business, but certain truths remain. Passion, teamwork and culture still win. I’ve worked for great agencies large and small; on behalf of world famous brands and for a startup and the best experiences have always had those three driving principles in common.
“Rick is on it. Always. He’s voracious for new insights and new thinking. His blog is both inspirational and generous. He celebrates others’ thinking. He curates his own debates around his own perspectives. It’s a go-to resource. Rick gets the new creativity better than the vast majority of marketing professionals, has an awesome network of contacts and mentors, and just enormous passion for innovation.”
Ben Malbon, Marketing Director, Google
To be a marketer today means being able to successfully triangulate technology, culture and storytelling. Your competition isn’t another car company, sneaker or dishwashing liquid, it’s anyone who can harness the power of those three pillars and use them to connect with people.
“Rick taught me things that went way beyond advertising and into general business, leadership and well, being a better person. I can’t speak highly enough of his ability to see past confusion to find the right answer and with CALM.”
R. Celestine Maddy, Founder / Publisher, Wilder Quarterly
In a world where we rush to be first to publish, first to judge, first to share and first to condemn, I believe the importance of looking at the whole picture before taking action is greater than ever. Planning, and planning that considers the widest possible definition of marketing communications, requires an understanding of culture and consumer behavior before channels, platforms or even the creative process can be considered.
You can email me at email@example.com