My name is Rick Liebling. I’m the Creative Culturalist for Y&R New York. I’ve also worked at Coyne PR, Dare and Taylor, where I worked with brands such as MasterCard, Gillette, Yahoo!, Johnnie Walker, Guinness, Allstate and Xbox, helping them leverage their sponsorships across such properties as the Olympics, FIFA World Cup and Formula One.
In addition to my global sports experience, I enjoy sharing my thoughts on branding, marketing and media. Check out the So Much To Answer For page to see other stuff I’ve written, and places where I have spoken.
Here’s seven more facts about me you might find interesting:
1. For a brief time in college I was a DJ at the UCR radio station.
2. After college I worked in professional baseball (front office) for the Colorado Springs Sky Sox, San Bernardino Stampede (now the 66ers) and the New York Yankees, where, in addition to interning in the Media Relations department I also served as Assistant to the Travelling Secretary, making me the real life George Costanza.
3. I’m the founder ofArsenal America, one of the most prominent and active supporters clubs in North America.
4. I’ve done a one-on-one interview webcast with Pele, had drinks with international cricket legend Sir Viv Richards, been to Ozzie Smith’s house, ate dinner with George Brett at his favorite Mexican restaurant and had David Cone catch me sleeping in the Yankees clubhouse before a playoff game.
5. I created the Periodic Table of Social Media Elements.
6. My two favorite bands of all time are The Smiths and Belle and Sebastian.
7. Just about the coolest marketing-related thing I ever saw was The Beast.
You can email me at rickliebling@gmail.com
A Disclaimer: The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of Y&R or their client-partners.
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Wordpress Marketing Blog Roundup « smartbrandblog
on Jul 29th, 2008
@ 4:34 pm:
[...] too far in the distant pass, a great idea came to Rick Liebling of Eyecube to gather a group of WordPress based bloggers that blogon about marketing. To date, [...]
Eric
on Oct 14th, 2008
@ 7:41 am:
sports management marketing…
I think you hit the nail on the proverbial head with this one….
gsbigger
on Feb 23rd, 2009
@ 7:44 pm:
Periodically we ALL think of metaphors… – so what’s wrong with another one – periodically? (0r yet another,,, http://unettednations.wordpress.com/2009/02/23/social-chemistry-101/)
knowledgetoday
on Mar 24th, 2009
@ 12:42 pm:
I love your site. Keep it up !
Periodic Table of Social Media Elements « The Pimpformation Architect
on Apr 21st, 2009
@ 12:08 pm:
[...] Rick Liebling created this periodic table which gathers together Twitter, YouTube, Facebook, Blogs, and other such stuff. [...]
art gives us hope « Get Shouty
on May 21st, 2009
@ 3:11 am:
[...] Rick Liebling’s piece expands on this beautifully: It would be fair to define..(our goals)… as building an emotional connection between consumers and a brand. Certainly not the only definition, maybe not even the most accurate, but not off base either. Art, in all its forms and by the broadest of definitions, stirs the passions and elicits emotions like nothing else – with the possible exception of love, and that’s the subject of much of the best art. Consumers don’t want a itemized list of hyperbole and industry jargon, they want a story that captures their imagination. [...]
Content Decoded » POV: How to Think about Innovation in Content ?
on Oct 20th, 2009
@ 3:33 pm:
[...] on the state of content is penned, Rick Liebling, an industry thought-leader I personally admire. Rick Liebling is the Global Director of Client Management at Taylor [...]
Ideabox: Pandora for Content ? – Content Decoded
on Oct 28th, 2009
@ 6:14 pm:
[...] Liebling is the Global Director of Client Management at Taylor, a marketing communications agency.In this post he talks about the need for innovation and integration within existing content formats. Read on! [...]
Content Decoded » Blog Archive » Ideabox: Crowdsoucring to refine citizen journalism - Thoughts on the future of content, curation & publishing
on Nov 23rd, 2009
@ 5:17 pm:
[...] Rick Liebling is the Global Director of Client Management at Taylor, a marketing communications agency. In this column, he talks about the possibility of a Pandora for Content. Read on! [...]
Seb King
on Apr 19th, 2010
@ 5:44 am:
Hi Rick
Having read your article on sponsorship in F1 I wondered if you would be interested in letting us use it on our website http://www.torque-online.co.uk as I am sure our drivers would be very interested in it?
Kind regards
Sebastian
Taylor
on Feb 15th, 2011
@ 1:50 pm:
Love the blog! Would love to chat at SxSW
worldclock
on Feb 7th, 2012
@ 6:52 pm:
This Charming Man How soon is now? – just great!
world clock
on Feb 7th, 2012
@ 6:57 pm:
This Charming Man How soon is now? – just great!
Theda Rogerson
on Apr 8th, 2012
@ 6:20 pm:
That’s cool but have you heard of Three Rivers,Ca? ? My DAD is the “ROCK MAN”. His work would blow your mind!!!!! (559)651 6485