How soon is now?

Culture in a 24 / 7 world

Find Out More About Rick

“Rick has an insatiable curiosity, an immense eagerness to learn, and an incredible amount of energy to participate in discussion, development, and exploration of new ideas. If something is interesting, cutting-edge, and valuable to your business, you can be sure that Rick already knows all about it.”

Bud Caddell,  Sr. VP and Invention Director, Deutsch LA


As the Creative Culturalist for Y&R New York I try to live up to the kind words above. For more than a decade I’ve worked with brands such as Campbell’s, Dell, MasterCard, Gillette, Yahoo!, Johnnie Walker, Guinness, Allstate and Xbox, across the marketing mix – from PR to digital / social and advertising, always providing creative and strategic solutions that are anchored in cultural relevancy.


“Rick is on it. Always. He’s voracious for new insights and new thinking. His blog is both inspirational and generous. He celebrates others’ thinking. He curates his own debates around his own perspectives. It’s a go-to resource. Rick gets the new creativity better than the vast majority of marketing professionals, has an awesome network of contacts and mentors, and just enormous passion for innovation.”

Ben Malbon,  Managing Director, Google Creative Lab


Curiosity. Passion. These are perhaps the two qualities most often associated with me and ones in which I take great pride. We live in an era of great upheaval in the world of business. Anything less than insatiable curiosity and limitless passion is insufficient for anyone who hopes to succeed today.


“Rick taught me things that went way beyond advertising and into general business, leadership and well, being a better person. I can’t speak highly enough of his ability to see past confusion to find the right answer and with CALM.”

R. Celestine Maddy, Founder / Publisher, Wilder Quarterly


In a world where we rush to be first to publish, first to judge, first to share and first to condemn, I believe the importance of looking at the whole picture before taking action is greater than ever. Planning, and planning that considers the widest possible definition of marketing communications, requires an understanding of culture and consumer behavior before channels, platforms or even the creative process can be considered.


You can email me at

A Disclaimer: The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of Y&R or their client-partners.


© 2009 How soon is now?. All Rights Reserved.

This blog is powered by Wordpress and Magatheme by Bryan Helmig.