Intelligence

Brands get social to leverage FIFA World Cup 2010 and UEFA Champions League

Starting to see a good deal of online content from brands that are looking to leverage soccer, specifically the FIFA World Cup, but also the UEFA Champions League. You’ll recall of course how ESPN, via the head-bangingly clever Group of Death, kicked things off back in December for the FIFA World Cup draw. Here’s... »

I have seen the future of Fantasy Baseball and it is the Mayor of New York City

Ok, perhaps that’s not quite right, although I don’t know, maybe Mayor Bloomberg is a closet Roto guy. But I do know that the company he founded, and that made him a billionaire, has come into the world of Fantasy Sports in a big, big way with Bloomberg Sport’s MLB offering. A couple of notes... »

Crowdsourcing & Disruption Event at Pratt: Realities & Denial

Tremendously interesting event yesterday at Pratt. The star-studded panel lived up to its billing and a spirited give and take with the audience of Pratt students, alumni and teachers could have gone on for another hour. The event certainly left me with several key takeaways that will help to further shape my thoughts on... »

Crowdsourcing & Disruption – NYC Event

My descent into the world of crowdsourcing continues tomorrow as I’ll be at the Crowdsourcing & Disruption event at the Pratt Institute. This figures to be another quality gathering by the looks of the panel, which includes Ric Grefe, Executive Director of AIGA; Craig Kanarick, Founder of Razorfish; and FoE (Friends of Eyecube) Ben Malbon... »

Guided Collective: “People don’t like advertising they like culture”

While Everyone Is Illuminated focused on crowdsourcing, the initial impetus was how crowdsourcing was gaining prominence as agency models were being questioned. I continue to dive into this question and came across Guided Collective which is officially opening up shop on March 8. You can check out their website now and view a slick animation that... »

Real Madrid, Manchester United and FC Barcelona: Kingmakers for adidas, Nike, Audi and others

Earlier this week I read an interesting post on the 20 Best Known European Football Brands on The UK Sports Network site. The article referenced a Sport+Markt 2009-2010 study of brand recognition among football fans in the top five markets (UK, Germany, Spain, France & Italy). You can read the report yourself here. I thought... »

More on Crowdsourcing

Yesterday I launched my eBook – Everyone is Illuminated - which featured my thoughts, along with a talented collection of marketing/advertising pros, on crowdsourcing. It was a couple of months in the making so I missed some really good crowdsourcing-related discussions that happened just recently. Fortunately the smarties over at BBH Labs have an excellent post... »

Crowdsource eBook – Everyone is Illuminated

Apologies for the long interval between posts, but I’ve been occupied on a number of fronts. One of which was the creation of my first eBook. During Q4 of 2009 I wrote several times about Crowdsourcing: 1. Crowdsourcing a Discussion on Crowdsourcing: Agency Nil, Anomaly and Victors & Spoils 2. A More Civilised Approach to Crowdsourcing 3.... »

Update

Not a lot of recent activity here at RickLiebling.com. Sorry for that. I have been working on an eBook on crowdsourcing that I should be unveiling soon and I’ve been occupied by a couple of other side projects. Hopefully normal service will resume shortly. Cheers. »

Chief Culture Officer Bootcamp

Regular readers of Eyecube know what a big fan I am of Grant McCracken. If you are truly interested in culture, marketing and understanding the inextricable link between those two you simply must read his blog and books like his most recent: Chief Culture Officer (Disclosure: Grant was kind enough to mention me in the... »