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Formula One Still in Social Media Paddock

Good story from premier F1 reporter Brad Spurgeon of the NY Times/International Herald Tribune coming out of the Motor Sports Business Forum now taking place in Monaco regarding F1 needing to embrace New Media. Additional reporting on the story here and here. Now it’s important to understand that every decision in F1 is made... »

Niche Sports in America – A Media Opportunity

Stefan Fatsis and I have three things in common: 1) We both like Scrabble 2) We’ve both suited up and kicked field goals in training camp for the Denver Broncos 3) We both think Handball is an excellent sport that should be more popular in the United States. Ok, #2 isn’t true, I haven’t... »

Citi Field: Joy in Flushing

Special guest post today by Bryan Harris, a lifelong Mets fan and student of ballpark aesthetics. Bryan was there, of course, as Citi Field, the Mets new home, was unveiled. Turn back the clock ten years or so. You could not have imagined it. Not in this city, not in New York. Too much red... »

Creating The Event: NFL Masterclass

There aren’t many organizations better at ‘creating the event’ than the National Football League. They’ve made the Super Bowl an international event. They made Monday Nights an event. Recently they’ve turned the opening of the season into an event with a special Thursday game and concert. And they’ve made football as much a part... »

Formula One, sponsorship and opportunity in challenging times

Formula One is a fascinating sport for marketers. Massively popular, global and with a season that stretches for the better part of the year (March – November). It’s also an expensive sport that is reliant on sponsorship. You could spend the better part of a year reading and learning about the ups and downs... »

Umbro Wants You To Get Your Kit On

PSFK (them again?!) points to Umbro’s recent launch of the newest England National Team kit: Extending the England Football Brand. Umbro, a legendary name in football apparel, has created a specific site for the new kit, Tailored by England, a blog, as well as a pop-up store in London. The Tailored by England site has a... »

Your Cricket Update

I’m fascinated by the sport of cricket. It’s a sport that is hovering just below the radar in the U.S. , but internationally trails only soccer (I would guess) in popularity. I just ran acros a couple of interesting stories I thougtht were worth sharing. First, from the Economist has a story on India’s IPL... »

Super Bowl Ads Fail To Deliver On The Night.

The Super Bowl has now come and gone. There was certainly plenty of chatter about the commercials but did any cut through the clutter? Did any stick? I thought a couple were clever: Hyundai, Castrol, Coke with the bugs in the park; the Wes Anderson-esque one for cars.com(?), I think Careerbuilder.com might have had a good one... »

NHL Develops a Marquee Event to Call its Own

I’ve had an on-again, off-again relationship with the NHL. Growing up in Los Angeles, I wasn’t a real big hockey fan. Sure, I went to an occasional game and when the Kings got Gretzky I became slightly more than just the casual fan. By the late-80s / early-90s I could probably name several players... »

Cricket – the bubbling sports trend of 2008

Longtime readers of Eyecube (both of you) know of my interest and enthusiasm for cricket, especially as a potential trend here in America. Well, this week Sports Illustrated jumped on the bandwagon, with an article on the Washington Cricket League. Here’s a couple of interesting stats from the article: There are about 50,000 active cricket... »