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Planning for the Future: Redscout & PSFK’s SPUR series comes to a close
Three cheers to PSFK and Redscout for their thought-provoking SPUR series, which looked at Account (or Brand) Planning. The final segment talks abou the future of Planning: If you can see this, then you might need a Flash Player upgrade or you need to install Flash Player if it's missing. Get Flash Player from Adobe. I’m... »
Strategic Planning: Everything you wanted to know but were afraid to ask
If you work at an ad agency, the role of the strategic (or account) planner is well known to you. Originally conceived by J. Walter Thompson and Boase Massimi Pollitt in the UK in the 1960s, the discipline has played an increasingly important role in advertising over the years. If you want to read... »
The Periodic Table of Social Media Elements
