The Super Bowl has now come and gone. There was certainly plenty of chatter about the commercials but did any cut through the clutter? Did any stick?
I thought a couple were clever: Hyundai, Castrol, Coke with the bugs in the park; the Wes Anderson-esque one for cars.com(?), I think Careerbuilder.com might have had a good one too.
Can any of the Super Bowl advertisers keep momentum going with online activations? I think that’s going to be tough. The game itself was very exciting, so no one is saying, “Well, the game was a dud, but what about those commercials?” Between the game, the economy, the million and one other things going on in this world and you wonder if anything that aired last night will resonate beyond its initial context.
Here’s a look at various Super Bowl Ad reviews/ratings: