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I smell a trend: Narrative Perfume
As you know, I’m all about the Deeply Immersive Narrative Universe. For the most part, that includes seeing, hearing, touching and maybe tasting a brand. But not very often are the olfactory senses engaged to tell a story. Marketing opporunity? Some think so. Grant McCracken tips us of to Etat Libre D’Orange, a frangrance... »
Barack Obama: DINU Brand
As I think more about this concept of the Deeply Immersive Narrative Universe (DINU), I wondered if this was an idea that worked for things like science fiction stories (Star Wars) or video games (Halo) especially well, but maybe not for the vast majority of brands, properties and franchises. But the more I thought... »
The Periodic Table of Social Media Elements
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