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24 Sep
2008

I smell a trend: Narrative Perfume

As you know, I’m all about the Deeply Immersive Narrative Universe. For the most part, that includes seeing, hearing, touching

Archives | 1 Comment » | Tags: Andrew Sullivan, Barack Obama, Etat Libre D'Orange, John McCain, perfume

21 Apr
2008

Barack Obama: DINU Brand

As I think more about this concept of the Deeply Immersive Narrative Universe (DINU), I wondered if this was an

Archives | 39 Comments » | Tags: Andrew Sullivan, Barack Obama, election, Jay-Z, Obey Giant, Politics, The Atlantic, will.i.am, YouTube

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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