Posts Tagged ‘Arsenal America’

5 Jan
2009

The Brand You is Dead. Long Live The Brand You Build.

In today’s hyper-connected, no-barrier-to-enty, Consumer-generated-content world it’s hard to escape the cult of Personal Branding. Everyone has a website, blog,

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23 Sep
2008

A comment on comments

Marketing types, and I’ll generously include myself in this group, like to talk about ‘the conversation’ and ‘the dialogue’ between

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19 Aug
2008

The (Sports Marketing) World Is Flat: The Arsenal Brand

In addition to my job at Taylor, I’m also the founder of Arsenal America, the official supporters club in the U.S.

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of my employer or their client-partners.