Tag Archive
Real Madrid, Manchester United and FC Barcelona: Kingmakers for adidas, Nike, Audi and others
Earlier this week I read an interesting post on the 20 Best Known European Football Brands on The UK Sports Network site. The article referenced a Sport+Markt 2009-2010 study of brand recognition among football fans in the top five markets (UK, Germany, Spain, France & Italy). You can read the report yourself here. I thought... »
The (Sports Marketing) World Is Flat: The Arsenal Brand
In addition to my job at Taylor, I’m also the founder of Arsenal America, the official supporters club in the U.S. for Arsenal FC. Occasionally I can combine these two passions, and one such occasion was my interview with John and Matt Simmons, lifelong Arsenal fans who together wrote Winning Together: The Story of the Arsenal Brand. This... »
Eyecube Buzz9 for August 4: Sports-related topics I’m buzzing about
Eyecube Buzz9: Sports-related topics I’m buzzing about: 1. Beijing Olympics: Check out the NY Times PLAY Magazine. 2. The NFL is back. 3. Let it Out: The Movie. (Disclosure1: I work for the PR firm behind this endeavor. Disclosure2: You will need a Kleenex when watching, it is emotional). 4. Pre-season tournaments mean we’re getting close to the... »
Time to Start Thinking About Football
As the calendar flips to August, we can start to think about football again. Real football, the kind played with, you know, your foot. And what better way than to relive one of the greatest moments in English football history. Courtesy of Nike (Wieden+Kennedy London). »
The (Sports Marketing) World is Flat: Basketball & Soccer
The Sports Economist points to an article in the New York Times talking about foreign-born NBA players and their backgrounds growing up playing soccer in places like Canada, Brazil and Europe. As a big fan of Arsenal, I’ve seen a lot of the basketball – soccer overlap. Spike Lee, a big hoops fan, has been wearing soccer... »
The Periodic Table of Social Media Elements
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