Tag Archive

City of Ember: A missed DINU opportunity

By Rick

Late last week the marketers behind the City of Ember were pushing a commercial that featured Bill Murray, a star of the film, as a political candidate in a style very similar to traditional political ads we see today, complete with an “… and I approved this message,” ending. I’m not familiar with the City of Ember... »

Authenticity Leads to Loyalty

By Rick

Last night I attended an event for author Stefan Fatsis’ new book, A Few Seconds of Panic. The event was held at Barnes & Noble and, arriving a few minutes early, my colleague Rich Gallagher and I noticed something interesting about the crowd. It was made up predominantly of people who we wouldn’t immediately... »