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29 Sep
2008

City of Ember: A missed DINU opportunity

Late last week the marketers behind the City of Ember were pushing a commercial that featured Bill Murray, a star of

Archives | No Comments » | Tags: authenticity, Bill Murray, City of Ember, fictional universe, Harry Potter

15 Jul
2008

Authenticity Leads to Loyalty

Last night I attended an event for author Stefan Fatsis’ new book, A Few Seconds of Panic. The event was

Archives | No Comments » | Tags: A few seconds of panic, authenticity, Barnes & Noble, loyalty, Moneyball, NFL, Stefan Fatis, Word Freak

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My name is Rick Liebling. I’m a Senior Social Media Planner at dare, an interactive marketing agency which was founded on the core belief that strong ideas lead to better business results. Something we call “ideas that work.”

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The views expressed on this site are solely my own, and do not reflect the thoughts or opinions of my employer or their client-partners.

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How soon is now? explores the latest developments in marketing, advertising, branding and social media in a world of on-demand instant access and global mobility.