Tag Archive
Why I don’t follow Oprah on Twitter
The only thing trendier for celebrities than adopting foreign babies right now is jumping on Twitter. Oprah, Ashton, Shaq, Hammer, President Obama, everyone’s on the Twitter Twain. Twitter is still in its earliest stages as a communications vehicle and different people use it in different ways. Some people, like Guy Kawasaki, use it promote their... »
CNN.com Live + Facebook = Future of Media
Very impressive effort today by CNN and Facebook, teaming up for the inauguration. Interactivity, immediacy, customization, all the elements were there and the results were massive traffic. Don’t be surprised to see this sort of thing at the Super Bowl and Oscars. »
Barack Obama is in your X-box
From Gigaom (via Andrew Sullivan): Senator Barack Obama continues to build his Deeply Immersive Narrative Universe. Now he’s in your video game. Burnout Paradise features an in-game ad for Sen. Barack Obama which encourages games to vote early. Image credit: 360 gamer “Jeffson” from his Rooster Teeth journal. »
Barack Obama: DINU enabler
I’ve written in the past about Senator Barack Obama and how his story is a great example of a brand that has created a Deeply Immersive Narrative Universe (DINU) that his supporters have not only bought into, but have contributed to. Here’s another great example. Look how the Obama logo has been modified for... »
I smell a trend: Narrative Perfume
As you know, I’m all about the Deeply Immersive Narrative Universe. For the most part, that includes seeing, hearing, touching and maybe tasting a brand. But not very often are the olfactory senses engaged to tell a story. Marketing opporunity? Some think so. Grant McCracken tips us of to Etat Libre D’Orange, a frangrance... »
The (Sports Marketing) World is Flat: Barack Obama and NASCAR
I’ve written previously about Barack Obama and how he has created a Deeply Immersive Narrative Universe that has allowed people from a variety of demographic groups to build upon his personel story. Reports now floating around the web say that the Obama campaign is considering a NASCAR sponsorship. On the surface, this seems to make... »
Barack Obama: DINU Brand
As I think more about this concept of the Deeply Immersive Narrative Universe (DINU), I wondered if this was an idea that worked for things like science fiction stories (Star Wars) or video games (Halo) especially well, but maybe not for the vast majority of brands, properties and franchises. But the more I thought... »
The Periodic Table of Social Media Elements
