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Batman, James Bond and Superman: The Need for Brand Reinvention
With the successful opening weekend of The Dark Knight, the Batman franchise has returned with both popular and critical acclaim. Perhaps the memories of the final Joel Schumacher-helmed, George Clooney-starring Batman & Robin can now be safely tucked away. It’s been a rollercoaster ride for The Batman to be sure. An iconic comic book that became... »
Batman v. Iron Man – Battle of the DINU Brands
Brilliant DIY video: This is so great on so many levels. How are these two franchises telling their stories, and to whom? How do the owners of these properties build DINU brands and still take into account the consumers’ ability to do things like this? Does a YouTube clip like this help, or hurt the... »
The Periodic Table of Social Media Elements
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