Tag Archive
More on Crowdsourcing
Yesterday I launched my eBook – Everyone is Illuminated - which featured my thoughts, along with a talented collection of marketing/advertising pros, on crowdsourcing. It was a couple of months in the making so I missed some really good crowdsourcing-related discussions that happened just recently. Fortunately the smarties over at BBH Labs have an excellent post... »
Marketing Evolves from Push to Pull to Chase to Collaborate
The first, and longest, phase of marketing strategy was to push your message to the market. Billboards, radio spots, TV adverts, direct mail, you name. Blast your message to consumers early and often. The idea of pulling customers to you certainly pre-dates the Internet (think coupons), but most of us today think of websites and... »
Data Visualization: A Primer and Practical Application
Over the last several months I’ve been fascinated by the talk around Data Visualization. It’s one of those things that when you see it done properly, its brilliance immediately strikes you. Good Data Viz can illuminate and educate, inspire and entertain. I also understand that this is an area when I am a student... »
Marketers Grapple With The Idea Of The Big Idea
Over at BBH Labs there having a brilliant discussion on the subject of “The Big Idea” and wheter or not it is dead, or perhaps just deserves to die. The level of thought and intelligence, on both sides of the argument, is staggering. Just about everything worth saying on the subject is said, either in... »
The Latest Must Have Tech Gadget: i.Saw
The wizards over at BBH Labs tipped me off to this pretty cool new tech toy, the i.Saw. Go ahead and check it out, I’ll wait… Pretty cool, huh? Read the Wired review here, and see why Gizmodo called it the “bloody apex of USB peripherals.” All yours for just $59.95 plus S&H.... »
Lessons to learn from a design master
Design is something I certainly appreciate, though I’m not a student of it. Yes, Tinker Hatfield is a personal hero and I enjoy stories about 13-year olds stuggling with what was once the height of design, but the guys at BBH Labs are serious about this stuff. So serious, that they interview guys like... »
Agency Nil, Crispin Porter + Bogusky & BBH Labs on agency models
Upheaval. Turmoil. Paradigm shifting. Big words to throw around, but if you work at a creative agency (advertising, PR, digital, etc.) you’ve probably read, or been thinking, this for the last year or so. So many factors, from the economy to an ever-expanding supply of, well, supply – there are a lot of agencies... »
The Periodic Table of Social Media Elements
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